---
title: Positioning, Brand & Strategy · Thought Leaders | RGM®
url: https://realgrowthmatters.com/appendix/people/positioning-brand/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/appendix/people/positioning-brand/
---

**About this directory.** Entries are publicly known marketing tools, people, and resources. We provide brief, original descriptions and link to each entity's primary URL. We do not republish third-party pricing, review aggregates, or contact details — visit the entity's own page for the most current information. If you maintain one of these resources and would like to update or correct your listing, contact [hello@realgrowthmatters.com](/contact/).

## 5 entries

[**April Dunford**

Verified entry

Author of Obviously Awesome; positioning consultant to B2B SaaS companies.

View deep-dive →](/appendix/people/positioning-brand/april-dunford/)[**Marty Neumeier**

Verified entry

Author of The Brand Gap; brand strategy thinker.

View deep-dive →](/appendix/people/positioning-brand/marty-neumeier/)[**Christopher Lochhead**

Verified entry

Co-author of Play Bigger; podcaster on category design.

View deep-dive →](/appendix/people/positioning-brand/christopher-lochhead/)[**Kevan Lee**

Verified entry

Former VP of Marketing at Buffer, former Marketing at Oyster; brand strategy writer.

View deep-dive →](/appendix/people/positioning-brand/kevan-lee/)[**Byron Sharp**

Verified entry

Director of the Ehrenberg-Bass Institute; author of How Brands Grow.

View deep-dive →](/appendix/people/positioning-brand/byron-sharp/)

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