9 entries
Free web and app analytics from Google. Standard for most digital marketers.
View deep-dive → MixpanelProduct analytics focused on event tracking, cohorts, and conversion funnels.
View deep-dive → AmplitudeProduct analytics platform for behavioral cohorts, retention, and engagement analysis.
View deep-dive → HeapAutocaptured behavioral analytics with codeless event tracking.
View deep-dive → PostHogOpen-source product analytics with self-hostable option, session replay, and feature flags.
View deep-dive → Adobe AnalyticsEnterprise web analytics within the Adobe Experience Cloud.
View deep-dive → HotjarHeatmaps, session recordings, and on-site surveys for qualitative UX insight.
View deep-dive → Microsoft ClarityFree heatmap and session recording tool from Microsoft.
View deep-dive → FullStorySession replay, funnel analysis, and digital experience intelligence platform.
View deep-dive →Tools are leverage, not strategy. The training shows you how to use these platforms in real campaigns.
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