---
title: Analytics & Product Intelligence · Curated Directory | RGM®
url: https://realgrowthmatters.com/appendix/tools/analytics-platforms/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/appendix/tools/analytics-platforms/
---

**About this directory.** Entries are publicly known marketing tools, people, and resources. We provide brief, original descriptions and link to each entity's primary URL. We do not republish third-party pricing, review aggregates, or contact details — visit the entity's own page for the most current information. If you maintain one of these resources and would like to update or correct your listing, contact [hello@realgrowthmatters.com](/contact/).

## 9 entries

[**Google Analytics 4**

Verified entry

Free web and app analytics from Google. Standard for most digital marketers.

View deep-dive →](/appendix/tools/analytics-platforms/google-analytics-4/)[**Mixpanel**

Verified entry

Product analytics focused on event tracking, cohorts, and conversion funnels.

View deep-dive →](/appendix/tools/analytics-platforms/mixpanel/)[**Amplitude**

Verified entry

Product analytics platform for behavioral cohorts, retention, and engagement analysis.

View deep-dive →](/appendix/tools/analytics-platforms/amplitude/)[**Heap**

Verified entry

Autocaptured behavioral analytics with codeless event tracking.

View deep-dive →](/appendix/tools/analytics-platforms/heap/)[**PostHog**

Verified entry

Open-source product analytics with self-hostable option, session replay, and feature flags.

View deep-dive →](/appendix/tools/analytics-platforms/posthog/)[**Adobe Analytics**

Verified entry

Enterprise web analytics within the Adobe Experience Cloud.

View deep-dive →](/appendix/tools/analytics-platforms/adobe-analytics/)[**Hotjar**

Verified entry

Heatmaps, session recordings, and on-site surveys for qualitative UX insight.

View deep-dive →](/appendix/tools/analytics-platforms/hotjar/)[**Microsoft Clarity**

Verified entry

Free heatmap and session recording tool from Microsoft.

View deep-dive →](/appendix/tools/analytics-platforms/microsoft-clarity/)[**FullStory**

Verified entry

Session replay, funnel analysis, and digital experience intelligence platform.

View deep-dive →](/appendix/tools/analytics-platforms/fullstory/)

Want to learn how to use these tools?

**RGM's free training covers practical use of every major platform**

Tools are leverage, not strategy. The training shows you how to use these platforms in real campaigns.

[Start the training →](/training/)