---
title: Double-Trigger Acceleration - Definition | RGM® Glossary
url: https://realgrowthmatters.com/glossary/double-trigger-acceleration/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/glossary/double-trigger-acceleration/
---

Growth Glossary — Definition

SHT DOUBLE-TRIGGER

# Double-Trigger Acceleration

Vesting acceleration requiring two events. A working definition from the RGM marketing glossary.

Vesting acceleration requiring two events.

Term
:   Double-Trigger Acceleration

Field
:   Venture Capital

Category
:   Capital & Investing

## A working definition

Keep this in mind.Double-Trigger Acceleration means a capital concept. The value is in a shared, precise definition, not in knowing the word.

Vesting acceleration requiring two events.

As a capital & investing term, Double-Trigger Acceleration means a capital concept. Settle what it covers before the planning starts.

## The mechanics

Start here.Double-Trigger Acceleration works one way for a lean team and another for a large one. The mechanics follow the context.

Double-Trigger Acceleration is not a switch you flip. It names a moving idea, and the way it plays out shifts with the setup. A lean team running one paid channel applies Double-Trigger Acceleration differently than a brand running ten. Use Double-Trigger Acceleration loosely and teams pull apart; pin it down and the math lines up.

The working rule is plain. Agree what Double-Trigger Acceleration covers first, then act on it. Skip that order and Double-Trigger Acceleration loses its shared meaning, and two teams end up measuring two different things. Keep this in mind.

## Where it shows up

Worth a slow read.Double-Trigger Acceleration earns attention at three moments: setting budget, choosing a metric, comparing options. Away from those, it waits.

Double-Trigger Acceleration matters at the point of a decision. In capital & investing, three moments come up again and again. Outside them, Double-Trigger Acceleration is reference material.

1. **Setting budget.** Double-Trigger Acceleration helps decide which channel gets the next dollar.
2. **Choosing a metric.** Double-Trigger Acceleration checks that the figure is not just noise.
3. **Comparing options.** Double-Trigger Acceleration adjusts a compare so the gap is honest.

## A worked example

Here is the short version.To make Double-Trigger Acceleration concrete, the case below uses a Series B marketplace and figures from public reporting plus RGM analysis.

Consider a Series B marketplace. Running a CAC-to-LTV review, the team put Double-Trigger Acceleration at the center of the call. With a clean baseline and one fixed definition of Double-Trigger Acceleration, they read what moved: runway extended after re-pricing a 3:1 segment. The discipline is the lesson.

The numbers behind Double-Trigger Acceleration -- illustrative only, RGM analysis

| Stage | Action | The reason |
| Baseline | Logged where Double-Trigger Acceleration stood before the test. | A fixed point of truth. |
| Define | Locked the scope of Double-Trigger Acceleration so it stayed stable. | A shared definition up front. |
| Act | A CAC-to-LTV review — one variable. | Only one thing moved. |
| Result | Runway extended after re-pricing a 3:1 segment | A call backed by the read. |

These Double-Trigger Acceleration numbers are illustrative -- RGM analysis. The structure travels; the specific figures do not.

## Common mistakes

Pick one definition.Four failure modes recur with Double-Trigger Acceleration. Name them and they are easy to design around.

- **No segments.** Treating Double-Trigger Acceleration as one number for all. Break it out before you trust it.
- **Bare numbers.** Showing Double-Trigger Acceleration on its own. Context is what makes it readable.
- **Chasing the word.** Optimizing Double-Trigger Acceleration for its own sake. Check it tracks a real outcome.
- **Apples to oranges.** Comparing Double-Trigger Acceleration across firms raw. Adjust for pricing and cycle before you read it.

## Quick answers

What does Double-Trigger Acceleration mean?

Vesting acceleration requiring two events. In short, fix that meaning before any tactic is debated.

Why does Double-Trigger Acceleration matter for marketers?

Double-Trigger Acceleration matters because vague vocabulary breaks strategy. A precise, shared definition keeps a team aligned.

How do teams use Double-Trigger Acceleration?

Teams put Double-Trigger Acceleration to work on a spend split, a metric, or a head-to-head call. See the a Series B marketplace walk-through above.

What is the most common mistake with Double-Trigger Acceleration?

Chasing Double-Trigger Acceleration as a goal and benchmarking it raw. Both bury the real trade-off underneath.

What does Double-Trigger Acceleration mean?
:   Vesting acceleration requiring two events. In short, fix that meaning before any tactic is debated.

Why does Double-Trigger Acceleration matter for marketers?
:   Double-Trigger Acceleration matters because vague vocabulary breaks strategy. A precise, shared definition keeps a team aligned.

How do teams use Double-Trigger Acceleration?
:   Teams put Double-Trigger Acceleration to work on a spend split, a metric, or a head-to-head call. See the a Series B marketplace walk-through above.

### Keep reading

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