RGM® Glossary · People

Jessie Stricchiola

SEO authority, co-author of The Art of SEO, and one of the earliest experts to document click fraud.

Term: Jessie Stricchiola
Field: SEO
Known for: The Art of SEO
Founded: Alchemist Media

Know the source.Jessie Stricchiola is a veteran search consultant, co-author of The Art of SEO, and a pioneer in identifying paid-search click fraud.

Who she is

Jessie Stricchiola is a search-marketing consultant who has worked in SEO since the late 1990s and founded Alchemist Media, a San Francisco–based agency. She is a co-author of The Art of SEO alongside Eric Enge and Stephan Spencer.

Why she matters

Stricchiola is widely credited as one of the earliest practitioners to identify and document click fraud in paid search — invalid clicks that drain advertiser budgets — and she became a recognized expert witness in related litigation. That work helped push the ad platforms toward the invalid-traffic protections advertisers now take for granted. Her presence on The Art of SEO’s author team brings deep paid-search and measurement perspective to a book often assumed to be organic-only.

Where you’ll see her work

Beyond the book and her agency, Stricchiola has long been active in the search community as a speaker and consultant, with particular authority on the integrity of paid-search data. She is a reminder that organic and paid search share the same plumbing — and the same vulnerabilities.

How to use this

Stricchiola’s click-fraud work underlines a discipline RGM treats as foundational: trust your measurement before you trust your tactics. Pair her perspective with our guides on SEO and the wider measurement library.

Quick answers

Who is Jessie Stricchiola?

Jessie Stricchiola is a veteran SEO consultant, founder of Alchemist Media, and a co-author of The Art of SEO. She is also known as an early authority on paid-search click fraud.

What is Jessie Stricchiola known for?

Co-authoring The Art of SEO and being one of the earliest experts to identify and document click fraud in paid search, later serving as an expert witness in related cases.

Did Jessie Stricchiola write The Art of SEO?

Yes. Stricchiola co-authors The Art of SEO with Eric Enge and Stephan Spencer; the 4th edition was published by O’Reilly in 2023.

Who is Jessie Stricchiola?: Jessie Stricchiola is a veteran SEO consultant, founder of Alchemist Media, and a co-author of The Art of SEO. She is also known as an early authority on paid-search click fraud.
What is Jessie Stricchiola known for?: Co-authoring The Art of SEO and being one of the earliest experts to identify and document click fraud in paid search, later serving as an expert witness in related cases.
Did Jessie Stricchiola write The Art of SEO?: Yes. Stricchiola co-authors The Art of SEO with Eric Enge and Stephan Spencer; the 4th edition was published by O’Reilly in 2023.