---
title: KFC Beyond Fried Chicken KFC Beyond Fried Chicken 2019 Atlanta test: how the QSR tested plant-based chicken | RGM®
url: https://realgrowthmatters.com/learn/case-studies/kfc-product-launch-campaign/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/learn/case-studies/kfc-product-launch-campaign/
---

- **Story:** KFC tested Beyond Meat-supplied 'Beyond Fried Chicken' August 2019 at single Atlanta KFC location. Sold out within 5 hours - first day's expected week supply consumed in single day. Strategic plant-based protein test in QSR. Through 2019-2022 KFC expanded Beyond Fried Chicken tests to multiple marke
- **Why it matters:** KFC Beyond Fried Chicken 2019 canonical case.
- **Takeaway:** Strategic decision at scale.
- **Takeaway:** Outcomes shape category.
- **Takeaway:** Lessons apply broadly.

## KFC Beyond Fried Chicken — the four-step story

S

Situation

Situation

KFC Beyond Fried Chicken context.

T

Task

Task

Execute decision.

A

Action

Action

KFC Beyond Fried Chicken action.

R

Result

Result

KFC Beyond Fried Chicken outcomes.

## KFC Beyond Fried Chicken by the numbers

0

Action year

Timeline

Source: Records

0

KFC Beyond Fried Chicken

Subject

Source: Records

0

Significance

Industry

Source: Analysis

#### Quick facts

CompanyKFC (Yum! Brands - NYSE: YUM)

Beyond Meat partnershipAugust 2019

First location testSingle Atlanta KFC

Initial responseSold out within 5 hours

Subsequent expansion2022 nationwide launch

Strategic rolePlant-based protein in QSR

Beyond Meat partnership contextPlant protein category emergence

**Honest note**

Case included as recent reference.

## KFC Beyond Fried Chicken 2019 Atlanta test: how the QSR tested plant-based chicken

KFC tested Beyond Meat-supplied 'Beyond Fried Chicken' August 2019 at single Atlanta KFC location. Sold out within 5 hours - first day's expected week supply consumed in single day. Strategic plant-based protein test in QSR. Through 2019-2022 KFC expanded Beyond Fried Chicken tests to multiple markets including 2022 nationwide launch. Plant protein category expansion case.

## Frequently asked questions

What is KFC Beyond Fried Chicken?

KFC tested Beyond Meat-supplied 'Beyond Fried Chicken' August 2019 at single Atlanta KFC location. Sold out within 5 hours - first day's expected week supply consumed in single day. Strategic plant-ba

Significance?

Industry context.

### Sources & references

- [KFC Beyond Fried Chicken](#) — KFC Beyond Fried Chicken info.

## Related

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