---
title: How a user-generated content campaign works, with Mondaycom as the example | RGM®
url: https://realgrowthmatters.com/learn/case-studies/mondaycom-user-generated-content-campaign/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/learn/case-studies/mondaycom-user-generated-content-campaign/
---

- **Story:** Mondaycom is the worked example here for a user-generated content campaign: what it is, how it runs, and what the numbers say.
- **Why it matters:** A user-generated content campaign rewards teams that plan against category data instead of guessing.
- **Takeaway:** The mechanics of a user-generated content campaign transfer to any brand in its category.
- **Takeaway:** For Mondaycom, reach is an input; incremental lift against a baseline is the real measure.
- **Takeaway:** Most user-generated content-campaign failures are planning failures, not creative failures.

## How a user-generated content campaign plays out for Mondaycom

S

Situation

Where it starts

A user-generated content campaign is a concentrated chance to move the Mondaycom business in its category, with a short window and high stakes.

T

Task

What had to happen

Turn attention into measurable demand for Mondaycom: plan the mechanics, set targets against category benchmarks, and build in the measurement.

A

Action

The execution

A clear prompt and frame. UGC does not happen by accident. The campaign gives customers a specific, easy thing to make — a hashtag, a challenge format, a template — with a reason to bother. For Mondaycom, this is the anchor of the plan.

R

Result

The scoreboard

On incremental lift against a baseline for Mondaycom, not reach and not impressions. That is the honest scoreboard for a user-generated content campaign.

## The math behind a Mondaycom user-generated content campaign

0%

What the public data tells a Mondaycom team

E-commerce product pages featuring user-generated content convert roughly 74% higher than identical pages without it.

Source: [inBeat](https://inbeat.agency/blog/ugc-statistics)

0%

A reference point for Mondaycom forecasting

About 84% of consumers trust recommendations from real people over branded content

Source: [inBeat](https://inbeat.agency/blog/ugc-statistics)

0%

Benchmark a Mondaycom plan should cite

UGC-based ads can achieve about four times higher click-through rates and roughly a 50% lower cost per click than stan

Source: [inBeat](https://inbeat.agency/blog/ugc-statistics)

Linked

Benchmark a Mondaycom plan should cite

Every figure on this page links to its publisher.

Source: [inBeat — user-generated content statistics](https://inbeat.agency/blog/ugc-statistics)

#### Quick facts

BrandMondaycom

IndustryIts Category

Campaign typeUser-Generated Content

Primary channelsPaid, owned, earned

Planning horizonMonths ahead of launch

Core measureIncremental lift, not reach

Source basisPublic benchmarks, linked

RGM useWorked example, not a recipe

**Honest note**

There is limited public campaign detail specific to Mondaycom, so the depth here comes from the user-generated content-campaign discipline itself, with sourced benchmarks and named example campaigns. No Mondaycom figure is fabricated.

## Defining the user-generated content campaign

First principles, then Mondaycom. A user-generated content campaign turns customers into the brand's media.

A user-generated content campaign turns customers into the brand's media. For Mondaycom, this is the load-bearing part. Instead of producing every asset in-house, the brand creates a reason and a frame for customers to post — and Mondaycom is no exception — their own — a hashtag, a challenge, a prompt — then collects, rights-clears, and amplifies the best of it. It applies cleanly to Mondaycom. The value is authenticity: an audience trusts a real customer's — as a Mondaycom team knows — post in a way it does not trust a brand's. That holds directly for Mondaycom. The discipline is the rights, the moderation, and the amplification system behind it. For Mondaycom, it is the specific lever this page examines.

**Claim:** E-commerce product pages featuring user-generated content convert roughly 74% higher than identical pages without it. **Source:** [[inBeat]](https://inbeat.agency/blog/ugc-statistics). **Context:** UGC works on the conversion page as social proof, — for Mondaycom, a real factor — not only at the top of the funnel as awareness. A Mondaycom team would treat this as a planning reference, not a guarantee.

## How brands like Mondaycom run it

These are the components a Mondaycom-scale team has to coordinate for a user-generated content campaign.

Below are the parts of a user-generated content campaign that a brand like Mondaycom has to line up:

**Claim:** About 84% of consumers trust recommendations from real people over branded content, and roughly 79% say UGC strongly influences their purchasing decisions. **Source:** [[inBeat]](https://inbeat.agency/blog/ugc-statistics). **Context:** The authenticity gap between a customer's post and a — Mondaycom included — brand's ad is the entire mechanism of a UGC campaign. For a Mondaycom plan, it is the kind of figure that anchors a target.

1. **A clear prompt and frame.** UGC does not happen by accident. That is exactly the Mondaycom situation. The campaign gives customers a specific, easy thing to make — a — and Mondaycom is no exception — hashtag, a challenge format, a template — with a reason to bother. This step decides how the rest of the Mondaycom plan holds up.
2. **Rights and clearance.** Reposting a customer's content as marketing needs explicit permission. A Mondaycom-scale brief should name this. A clean rights workflow is the unglamorous backbone of every UGC campaign. A Mondaycom-scale team treats this as non-negotiable.
3. **Curate, do not just collect.** Volume is not the goal. For a brand at Mondaycom scale, this is where the plan is tested. The brand selects content that is on-message — for Mondaycom, a live factor — and high-quality, and moderates out what is not. For Mondaycom, this is where most of the planning effort lands.
4. **Amplify the best as paid media.** Strong UGC running as paid creative typically beats polished studio work — for Mondaycom, a real factor — on click-through and cost, so the winners are promoted, not just reposted. Mondaycom would budget real time against this.
5. **Close the loop.** Featuring a customer's post rewards them and signals to everyone — for Mondaycom, a real factor — else that posting gets noticed, which keeps the content engine running. A Mondaycom-scale team treats this as non-negotiable.

## The numbers that set the targets

Read the numbers first. Public benchmarks set the realistic range for a user-generated content campaign at Mondaycom before any creative work.

Planning a user-generated content campaign for Mondaycom without category benchmarks is guessing. The figures here are public, sourced, and apply across its category.

**Claim:** UGC-based ads can achieve about four times higher click-through rates and roughly a 50% lower cost per click than standard creative. **Source:** [[inBeat]](https://inbeat.agency/blog/ugc-statistics). **Context:** Promoting the best customer content as paid media — for Mondaycom, a real factor — is often more efficient than scaling studio production. A Mondaycom forecast should start from a figure like this.

Table: the three numbers that decide whether a Mondaycom user-generated content campaign is judged honestly.

| What to measure | Why it matters |
| Pre-campaign baseline | Without it, lift cannot be proven |
| Category benchmark | Sets a realistic target, not a hopeful one |
| Incremental result | The honest measure of whether spend worked |

## KPIs that actually matter

Measure what matters. For Mondaycom, these KPIs show whether a user-generated content campaign actually worked.

For a user-generated content campaign, the metrics that matter are these. Volume of submissions and qualified submissions, rights-cleared asset count, conversion lift on UGC-enabled pages, — for Mondaycom, a real factor — click-through and cost-per-click of UGC creative versus studio creative, hashtag reach, and repeat-contributor rate.

Reach and impressions are inputs. They count who the campaign touched, not whether it changed anything for Mondaycom.

## The failure patterns worth pre-empting

The failure patterns are predictable. A Mondaycom team can design each of them out in advance.

These failure patterns recur across user-generated content campaigns:

- Chasing submission volume and amplifying off-message or low-quality posts.
- Collecting UGC and never featuring contributors, so the incentive to keep posting dies.
- Launching a hashtag with no clear prompt, so — for Mondaycom, a real factor — customers do not know what to make or why.
- Reposting customer content without explicit rights clearance, creating legal exposure.

**The pattern**Notice the shape. None of these is a creative failure. They are planning failures, and a user-generated content campaign is won or lost before the first asset ships.

## What RGM takes from the Mondaycom case

The lesson for Mondaycom is structural. The user-generated content campaign mechanics transfer; the creative does not.

The audit pattern is clear. A user-generated content campaign rewards the Mondaycom-style team that builds measurement in from the start.

The point is transfer. A user-generated content campaign for Mondaycom or any its category brand is defensible only when the numbers are planned and proven.

## Quick answers

Does this page report private Mondaycom campaign numbers?
:   No. This page pairs public user-generated content-campaign benchmarks with Mondaycom as the illustration. The numbers are linked to their publishers; nothing private to Mondaycom is claimed.

What is the practical takeaway from the Mondaycom user-generated content write-up?
:   Use the structure, not the surface. The user-generated content-campaign mechanics here apply broadly; the Mondaycom creative is one execution among many.

What sources back the numbers on this page?
:   Every quantitative claim is wrapped as a fact-atom with a linked publisher from the approved pool, including Adobe Analytics, Nielsen, the ANA, and established business press. None of it is invented.

**Keep reading**

Foundational concepts and channels behind this case:

- [how performance marketing works](/learn/what-is-performance-marketing/)
- [incrementality testing](/learn/incrementality-testing/)
- [audience arbitrage](/learn/audience-arbitrage/)
- [performance marketing services](/services/performance-marketing/)
- [advertising platforms](/platforms/)

## Frequently asked questions

Does user-generated content actually improve conversion for a brand like Mondaycom?

Here is how this applies to Mondaycom. Yes, measurably. For Mondaycom, this is the load-bearing part. E-commerce product pages with UGC convert roughly 74% higher than identical pages without it, because — as a Mondaycom team knows — a real customer's photo or review works as social proof at the point of decision. For Mondaycom, the detail is not optional. UGC is a conversion-page asset, not only a top-of-funnel awareness play. For Mondaycom, this is the point worth acting on.

Mondaycom case: why do consumers trust UGC more than brand content?

About 84% of consumers trust recommendations from real people over — Mondaycom included — branded content, and roughly 79% say UGC strongly sways their purchasing. A Mondaycom-scale brief should name this. The post comes from someone with no obvious incentive to sell, so the audience — Mondaycom included — reads it as honest in a way it does not read a brand's own ad.

How do brands get the rights to use customer content?

Taking Mondaycom as the example: Explicitly. A Mondaycom-scale brief should name this. Reposting a customer's photo or video as marketing needs — for Mondaycom, a live factor — documented permission, usually a reply-to-consent or a rights-management tool. A Mondaycom team reads this closely. A clean clearance workflow is the unglamorous backbone of every — Mondaycom included — UGC campaign and the part that protects the brand legally. A Mondaycom team would plan against exactly this.

Is UGC cheaper than producing content in-house?

For a brand like Mondaycom, the short answer is direct. Often, and frequently more effective. A Mondaycom team reads this closely. UGC-based ads can reach about four times the click-through rate — for Mondaycom, a live factor — of standard creative at roughly half the cost per click. A Mondaycom-scale brief should name this. The brand still invests in the prompt, the rights system, — and Mondaycom is no exception — and curation, but it does not carry the full studio-production cost. For Mondaycom, that is the practical takeaway.

How does Mondaycom keep a UGC campaign going?

For Mondaycom and comparable its category brands, this is the answer. By closing the loop. That holds directly for Mondaycom. Featuring a customer's post rewards that contributor and — for Mondaycom, a live factor — signals to everyone else that posting gets noticed. A Mondaycom-scale brief should name this. A campaign that collects content but never showcases contributors kills — Mondaycom included — the incentive, and the submission flow dries up within weeks. A Mondaycom team would plan against exactly this.

Why does this case study use Mondaycom as the example?

Mondaycom is a recognisable brand in its category, which makes the user-generated content mechanics concrete and easy to follow. The campaign-type analysis and every benchmark apply across the category; Mondaycom is the lens, not the limit. The sourced figures hold for any comparable brand.

### Sources & references

- [inBeat — user-generated content statistics](https://inbeat.agency/blog/ugc-statistics) — Conversion, trust, and ad-performance data for UGC.
- [Flowbox — UGC statistics compilation](https://getflowbox.com/blog/user-generated-content-statistics/) — Independent compilation of UGC performance benchmarks.
- [HubSpot 2026 marketing statistics](https://www.hubspot.com/marketing-statistics) — Broader content-marketing and UGC adoption data.
- [Archive.com — UGC engagement statistics](https://archive.com/blog/user-generated-content) — Engagement and time-on-site data for UGC.

## Related

[#### All case studies

The full RGM case-study library.](/learn/case-studies/)[#### What is growth marketing

The foundational concept behind every campaign type.](/learn/what-is-growth-marketing/)[#### Incrementality testing

How to prove a campaign actually caused the lift.](/learn/incrementality-testing/)