# Real Growth Matters (RGM®)

> Real Growth Matters is a growth-marketing agency. This site is a large, openly-published body of growth-marketing knowledge — bespoke service pillars, long-form guides, original research, a dictionary-style glossary, and interactive tools. Every page is available as clean Markdown: request it with `Accept: text/markdown`, or append `index.md` (directory URLs) / `.md` (file URLs) to any page URL.

Notes for AI/LLM agents:
- Markdown twins exist for ~44,000 pages. Example: `https://realgrowthmatters.com/glossary/cac/` → `https://realgrowthmatters.com/glossary/cac/index.md`.
- Canonical URLs are trailing-slash (e.g. `/services/growth-marketing/`). The HTML is canonical for search; the `.md` twin is `noindex` and intended for machine reading.
- The full URL set is in the XML sitemap index below.

## Services (bespoke pillars)
- [Growth Marketing](https://realgrowthmatters.com/services/growth-marketing/): how growth loops compound vs. funnels; the operating model RGM uses.
- [Performance Marketing](https://realgrowthmatters.com/services/performance-marketing/): paid acquisition, measurement, and the A/B budget calculator.
- [Growth Strategy](https://realgrowthmatters.com/services/growth-strategy/): arena selection, bet sizing, payback.
- [Marketing Analytics](https://realgrowthmatters.com/services/marketing-analytics/): attribution, incrementality, true-lift reconciliation.
- [Experimentation](https://realgrowthmatters.com/services/experimentation/): test design, peeking/significance, experiment velocity.
- [Conversion Rate Optimization (CRO)](https://realgrowthmatters.com/services/cro/): friction diagnosis, copy, ICE prioritization.
- [All services](https://realgrowthmatters.com/services/): the full services index.

## Learn (long-form guides + research)
- [Learn hub](https://realgrowthmatters.com/learn/): ~27,000 practitioner-written guides, deep-dives, comparisons, and benchmarks across 80+ categories.

## Glossary (dictionary-style definitions)
- [Glossary](https://realgrowthmatters.com/glossary/): ~11,000 marketing terms with plain-language definitions, pronunciation, worked examples, and failure modes.

## Tools
- [Tools](https://realgrowthmatters.com/tools/): interactive calculators and benchmarks, including the [A/B Test Budget Calculator](https://realgrowthmatters.com/tools/ab-test-budget-calculator/).

## Training
- [Training](https://realgrowthmatters.com/training/): structured mastery courses (e.g. Paid Search Mastery, Paid Social Mastery) with interactive modules.

## Areas served
- [Areas served](https://realgrowthmatters.com/areas-served/): location-specific growth-marketing pages.

## Optional
- [XML sitemap index](https://realgrowthmatters.com/sitemap.xml): all child sitemaps and the complete canonical URL set.