---
title: EdTech / Online Learning benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/edtech/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/edtech/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · EdTech / Online Learning

### Snapshot

K–12 + higher-ed + skills + bootcamps + tutoring. Seasonal (back-to-school, January resolutions). Long deliberation cycles for high-AOV offerings.

## Key benchmarks · 2026

Avg blended CVR

1.5–3.5%

AOV (lower-tier)

$30–95

ACV (bootcamp)

$8,000–25,000

Target CAC (lower-tier)

$60–150

Target CAC (bootcamp)

$1,200–4,500

CAC payback

3–14 months

Course completion rate

8–32%

## Channel mix notes

Education content marketing is the highest-LTV acquisition channel — but slowest. Paid amplifies what's already working.

## Primary channels for this industry

[**Meta (Facebook & Instagram)**Platform benchmarks](/tools/benchmarks/platforms/meta/)[**TikTok**Platform benchmarks](/tools/benchmarks/platforms/tiktok/)[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)[**YouTube**Platform benchmarks](/tools/benchmarks/platforms/youtube/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).