---
title: HealthTech / Telehealth benchmarks | RGM®
url: https://realgrowthmatters.com/tools/benchmarks/industry/healthtech/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/tools/benchmarks/industry/healthtech/
---

[Home](/) · [Tools](/tools/) · [Benchmarks](/tools/benchmarks/) · HealthTech / Telehealth

### Snapshot

Telehealth, mental health, women's health, men's health, GLP-1 prescribing. Subscription dominant. HIPAA + FTC + state-specific compliance.

## Key benchmarks · 2026

Avg blended CVR

1.2–2.8%

AOV/first month

$50–180

Target CAC

$70–250

CAC payback

4–12 months

Subscription retention (3 mo)

55–78%

Gross margin

62–82%

## Channel mix notes

GLP-1 boom has compressed CACs across men's/women's health. State-level prescribing rules make geo-targeting essential.

## Primary channels for this industry

[**Meta (Facebook & Instagram)**Platform benchmarks](/tools/benchmarks/platforms/meta/)[**TikTok**Platform benchmarks](/tools/benchmarks/platforms/tiktok/)[**Google Search**Platform benchmarks](/tools/benchmarks/platforms/google-search/)[**Streaming Audio & Podcasts**Platform benchmarks](/tools/benchmarks/platforms/audio/)

**Build a media plan for this industry:** Use the [budget allocator](/tools/budget-allocator/), [CAC payback calculator](/tools/cac-payback-period-calculator/), and [LTV:CAC calculator](/tools/ltv-to-cac-ratio-calculator/).