---
title: Account-Based Marketing | RGM® Training
url: https://realgrowthmatters.com/training/abm-mastery/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/abm-mastery/
---

## The 6 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-305 certification.

[### ABM fundamentals and the ICP

ABM fundamentals and the ICP sits at the operational heart of account-based marketing. This module covers the principles, the operating cadence, and the failure…

10 questions
1 scenario
90% to pass](/training/abm-mastery/abm-fundamentals-and-the-icp/)[### Account selection and tiering

Account selection and tiering sits at the operational heart of account-based marketing. This module covers the principles, the operating cadence, and the failur…

10 questions
1 scenario
90% to pass](/training/abm-mastery/account-selection-and-tiering/)[### Intent data and signals

Intent data and signals sits at the operational heart of account-based marketing. This module covers the principles, the operating cadence, and the failure mode…

10 questions
1 scenario
90% to pass](/training/abm-mastery/intent-data-and-signals/)[### Multi-channel orchestration

Multi-channel orchestration sits at the operational heart of account-based marketing. This module covers the principles, the operating cadence, and the failure …

10 questions
1 scenario
90% to pass](/training/abm-mastery/multi-channel-orchestration/)[### Sales and marketing alignment

Sales and marketing alignment sits at the operational heart of account-based marketing. This module covers the principles, the operating cadence, and the failur…

10 questions
1 scenario
90% to pass](/training/abm-mastery/sales-and-marketing-alignment/)[### ABM attribution and measurement

ABM attribution and measurement sits at the operational heart of account-based marketing. This module covers the principles, the operating cadence, and the fail…

10 questions
1 scenario
90% to pass](/training/abm-mastery/abm-attribution-and-measurement/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)