---
title: AI Agents for Marketing | RGM® Training
url: https://realgrowthmatters.com/training/ai-agents-for-marketing/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/ai-agents-for-marketing/
---

## The 6 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-506 certification.

[### AI agent fundamentals for marketing

AI agent fundamentals for marketing sits at the operational heart of ai agents for marketing. This module covers the principles, the operating cadence, and the …

10 questions
1 scenario
90% to pass](/training/ai-agents-for-marketing/ai-agent-fundamentals-for-marketing/)[### Agents for ad operations

Agents for ad operations sits at the operational heart of ai agents for marketing. This module covers the principles, the operating cadence, and the failure mod…

10 questions
1 scenario
90% to pass](/training/ai-agents-for-marketing/agents-for-ad-operations/)[### Agents for lifecycle and CRM

Agents for lifecycle and CRM sits at the operational heart of ai agents for marketing. This module covers the principles, the operating cadence, and the failure…

10 questions
1 scenario
90% to pass](/training/ai-agents-for-marketing/agents-for-lifecycle-and-crm/)[### Agents for analytics and reporting

Agents for analytics and reporting sits at the operational heart of ai agents for marketing. This module covers the principles, the operating cadence, and the f…

10 questions
1 scenario
90% to pass](/training/ai-agents-for-marketing/agents-for-analytics-and-reporting/)[### Multi-agent orchestration

Multi-agent orchestration sits at the operational heart of ai agents for marketing. This module covers the principles, the operating cadence, and the failure mo…

10 questions
1 scenario
90% to pass](/training/ai-agents-for-marketing/multi-agent-orchestration/)[### Human-in-the-loop and risk management

Human-in-the-loop and risk management sits at the operational heart of ai agents for marketing. This module covers the principles, the operating cadence, and th…

10 questions
1 scenario
90% to pass](/training/ai-agents-for-marketing/human-in-the-loop-and-risk-management/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)