---
title: AI Marketing Tools & Workflows | RGM® Training
url: https://realgrowthmatters.com/training/ai-marketing-tools/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/ai-marketing-tools/
---

## The 6 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-502 certification.

[### AI fundamentals for marketers

AI fundamentals for marketers sits at the operational heart of ai marketing tools & workflows. This module covers the principles, the operating cadence, and the…

10 questions
1 scenario
90% to pass](/training/ai-marketing-tools/ai-fundamentals-for-marketers/)[### Prompting for marketing tasks

Prompting for marketing tasks sits at the operational heart of ai marketing tools & workflows. This module covers the principles, the operating cadence, and the…

10 questions
1 scenario
90% to pass](/training/ai-marketing-tools/prompting-for-marketing-tasks/)[### AI creative production

AI creative production sits at the operational heart of ai marketing tools & workflows. This module covers the principles, the operating cadence, and the failur…

10 questions
1 scenario
90% to pass](/training/ai-marketing-tools/ai-creative-production/)[### Agentic workflows and automation

Agentic workflows and automation sits at the operational heart of ai marketing tools & workflows. This module covers the principles, the operating cadence, and …

10 questions
1 scenario
90% to pass](/training/ai-marketing-tools/agentic-workflows-and-automation/)[### AI quality control and brand safety

AI quality control and brand safety sits at the operational heart of ai marketing tools & workflows. This module covers the principles, the operating cadence, a…

10 questions
1 scenario
90% to pass](/training/ai-marketing-tools/ai-quality-control-and-brand-safety/)[### Measuring AI ROI in marketing

Measuring AI ROI in marketing sits at the operational heart of ai marketing tools & workflows. This module covers the principles, the operating cadence, and the…

10 questions
1 scenario
90% to pass](/training/ai-marketing-tools/measuring-ai-roi-in-marketing/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)