---
title: Snap AR and Spark AR — RGM Training
url: https://realgrowthmatters.com/training/ar-vr-spatial-marketing/snap-ar-and-spark-ar/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/ar-vr-spatial-marketing/snap-ar-and-spark-ar/
---

[Home](../../../index.html) › [Training](../../index.html) › [AR/VR Spatial Marketing](../index.html) › Snap AR and Spark AR

RGM° · Training

# Snap AR and Spark AR

Largest active AR audiences. Lens Studio, use cases, design, distribution, partnerships, measurement.

### What you will learn

1. [Why Snap and Spark AR](#why)
2. [Lens Studio basics](#lens-studio)
3. [Use cases](#use-cases)
4. [Design principles](#design)
5. [Distribution](#distribution)
6. [Creator partnerships](#partnership)
7. [Measurement](#measurement)
8. [Advanced](#advanced)
9. [Mistakes](#mistakes)
10. [Checklist](#checklist)

## Why Snap AR

Snap and Spark AR represent the largest active AR audiences. Snap users open the app 30+ times/day; many use AR lenses. Brand AR experiences reach hundreds of millions cumulative impressions.

## Lens Studio

- Snap's AR creation tool.
- Free download.
- Lens template gallery.
- Custom Lens development.
- Snap ML for advanced features.
- Connected Lenses for shared experiences.

## Use cases

- Branded face filters.
- Branded world Lenses.
- Virtual try-on (beauty, eyewear).
- Product visualization.
- Gamified branded experiences.
- Location-based Lenses.
- Cause-related Lenses.

## Design

- Audience-fit experience.
- Branded but not advertorial.
- Shareable.
- Mobile-native (vertical, brief).
- Performance optimized (low-end devices).
- Multi-language consideration.

## Distribution

- Lens published on Snapchat.
- Promoted via Snap Ads.
- Lens link for direct sharing.
- QR code (Snapcode) for activation.
- Cross-promotion via influencers.
- Earned media via viral lenses.

## Creator

- Snap Lens Network for promotion.
- AR creators with established Snapchat audiences.
- Influencer partnerships for promotion.
- Custom Lens development partnerships.

## Measurement

- Plays / impressions.
- Sends (shares).
- Engagement time.
- Save rate.
- Snap Pixel conversions (if commerce-tied).
- Brand lift studies.
- Earned media value.

## Advanced

- Annual Snap AR strategy.
- Lens Studio capability internal or partner.
- Multi-Lens campaign portfolio.
- Influencer / creator partnerships.
- Cross-channel promotion.
- Brand lift studies on major campaigns.
- Performance optimization for low-end devices.
- Multi-language for international.
- Annual program ROI review.
- Industry monitoring (Spark AR sunsetting).

## Mistakes

- Brand-centric Lens that doesn't add value.
- Performance not optimized; crashes on devices.
- Distribution under-invested.
- Creator / influencer partnerships absent.
- Cross-channel promotion broken.
- Brand lift studies skipped.
- Multi-language ignored.
- Annual review absent.
- Industry monitoring absent (Spark AR transition).
- Lens Studio capability not built or partnered.

## Checklist

- Annual Snap AR strategy
- Lens Studio capability
- Multi-Lens portfolio
- Creator / influencer partnerships
- Cross-channel promotion
- Brand lift studies
- Performance optimization
- Multi-language for international
- Annual ROI review
- Industry monitoring

## Sources and further reading

- Snap Lens Studio documentation
- Snap Inc. AR research
- Spark AR transition documentation
- TikTok Effect House
- Niantic AR research
- Marketing Brew AR coverage
- XR Today
- VRScout
- AR creator economy research
- Lens Network
- RGM Paid Social TikTok module
- Cathy Hackl research

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Part of the [AR/VR Spatial Marketing](../index.html) series.