---
title: App Store Optimization | RGM® Training
url: https://realgrowthmatters.com/training/aso-app-store-optimization/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/aso-app-store-optimization/
---

## The 5 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 5, take the final exam, and earn your RGM-503-A certification.

[### ASO fundamentals — Apple vs Google Play

ASO fundamentals — Apple vs Google Play sits at the operational heart of app store optimization. This module covers the principles, the operating cadence, and t…

10 questions
1 scenario
90% to pass](/training/aso-app-store-optimization/aso-fundamentals-apple-vs-google-play/)[### Keyword research and optimization

Keyword research and optimization sits at the operational heart of app store optimization. This module covers the principles, the operating cadence, and the fai…

10 questions
1 scenario
90% to pass](/training/aso-app-store-optimization/keyword-research-and-optimization/)[### Creative assets (icon, screenshots, video)

Creative assets (icon, screenshots, video) sits at the operational heart of app store optimization. This module covers the principles, the operating cadence, an…

10 questions
1 scenario
90% to pass](/training/aso-app-store-optimization/creative-assets-icon-screenshots-video/)[### Ratings and reviews strategy

Ratings and reviews strategy sits at the operational heart of app store optimization. This module covers the principles, the operating cadence, and the failure …

10 questions
1 scenario
90% to pass](/training/aso-app-store-optimization/ratings-and-reviews-strategy/)[### ASO-to-paid-UA integration

ASO-to-paid-UA integration sits at the operational heart of app store optimization. This module covers the principles, the operating cadence, and the failure mo…

10 questions
1 scenario
90% to pass](/training/aso-app-store-optimization/aso-to-paid-ua-integration/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)