--- title: Brand Marketing | RGM® Training url: https://realgrowthmatters.com/training/brand-marketing/ updated: 2026-06-10 source_html: https://realgrowthmatters.com/training/brand-marketing/ --- ## The 7 modules. Foundational watching · 3 videos **Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do. [Essential watching hub →](/learn/essential-watching/) Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-304 certification. [### Brand fundamentals — mental availability Brand fundamentals — mental availability sits at the operational heart of brand marketing. This module covers the principles, the operating cadence, and the fai… 10 questions 1 scenario 90% to pass](/training/brand-marketing/brand-fundamentals-mental-availability/)[### Distinctive brand assets Distinctive brand assets sits at the operational heart of brand marketing. This module covers the principles, the operating cadence, and the failure modes to av… 10 questions 1 scenario 90% to pass](/training/brand-marketing/distinctive-brand-assets/)[### Category entry points Category entry points sits at the operational heart of brand marketing. This module covers the principles, the operating cadence, and the failure modes to avoid… 10 questions 1 scenario 90% to pass](/training/brand-marketing/category-entry-points/)[### Brand strategy and positioning Brand strategy and positioning sits at the operational heart of brand marketing. This module covers the principles, the operating cadence, and the failure modes… 10 questions 1 scenario 90% to pass](/training/brand-marketing/brand-strategy-and-positioning/)[### Long and short marketing effects (Binet & Field) Long and short marketing effects (Binet & Field) sits at the operational heart of brand marketing. This module covers the principles, the operating cadence, and… 10 questions 1 scenario 90% to pass](/training/brand-marketing/long-and-short-marketing-effects-binet-and-field/)[### Brand measurement Brand measurement sits at the operational heart of brand marketing. This module covers the principles, the operating cadence, and the failure modes to avoid. 10 questions 1 scenario 90% to pass](/training/brand-marketing/brand-measurement/)[### Brand and performance integration Brand and performance integration sits at the operational heart of brand marketing. This module covers the principles, the operating cadence, and the failure mo… 10 questions 1 scenario 90% to pass](/training/brand-marketing/brand-and-performance-integration/) ### Supporting reading from /learn/ and /glossary/ - [Growth marketing primer](/learn/concepts/what-is-growth-marketing/) - [Performance marketing primer](/learn/concepts/what-is-performance-marketing/) - [CAC](/glossary/cac/) - [LTV](/glossary/ltv/) - [ROAS](/glossary/roas/) - [North Star Metric](/glossary/north-star-metric/)