---
title: Content Marketing | RGM® Training
url: https://realgrowthmatters.com/training/content-marketing/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/content-marketing/
---

## The 7 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-303 certification.

[### Content strategy fundamentals

Content strategy fundamentals sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the failure mode…

10 questions
1 scenario
90% to pass](/training/content-marketing/content-strategy-fundamentals/)[### Editorial calendars and production

Editorial calendars and production sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the failure…

10 questions
1 scenario
90% to pass](/training/content-marketing/editorial-calendars-and-production/)[### Topical authority and SEO

Topical authority and SEO sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the failure modes to…

10 questions
1 scenario
90% to pass](/training/content-marketing/topical-authority-and-seo/)[### Distribution and amplification

Distribution and amplification sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the failure mod…

10 questions
1 scenario
90% to pass](/training/content-marketing/distribution-and-amplification/)[### Content for AI search (AEO/GEO)

Content for AI search (AEO/GEO) sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the failure mo…

10 questions
1 scenario
90% to pass](/training/content-marketing/content-for-ai-search-aeogeo/)[### Measuring content's revenue contribution

Measuring content's revenue contribution sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the f…

10 questions
1 scenario
90% to pass](/training/content-marketing/measuring-contents-revenue-contribution/)[### Building the content org

Building the content org sits at the operational heart of content marketing. This module covers the principles, the operating cadence, and the failure modes to …

10 questions
1 scenario
90% to pass](/training/content-marketing/building-the-content-org/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)