---
title: Crisis Communication & Brand Response | RGM® Training
url: https://realgrowthmatters.com/training/crisis-communication/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/crisis-communication/
---

## The 5 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 5, take the final exam, and earn your RGM-713 certification.

[### Crisis communication fundamentals

Crisis communication fundamentals sits at the operational heart of crisis communication & brand response. This module covers the principles, the operating caden…

10 questions
1 scenario
90% to pass](/training/crisis-communication/crisis-communication-fundamentals/)[### Social listening and early detection

Social listening and early detection sits at the operational heart of crisis communication & brand response. This module covers the principles, the operating ca…

10 questions
1 scenario
90% to pass](/training/crisis-communication/social-listening-and-early-detection/)[### Crisis playbook design

Crisis playbook design sits at the operational heart of crisis communication & brand response. This module covers the principles, the operating cadence, and the…

10 questions
1 scenario
90% to pass](/training/crisis-communication/crisis-playbook-design/)[### Real-time response coordination

Real-time response coordination sits at the operational heart of crisis communication & brand response. This module covers the principles, the operating cadence…

10 questions
1 scenario
90% to pass](/training/crisis-communication/real-time-response-coordination/)[### Post-crisis recovery and brand rebuild

Post-crisis recovery and brand rebuild sits at the operational heart of crisis communication & brand response. This module covers the principles, the operating …

10 questions
1 scenario
90% to pass](/training/crisis-communication/post-crisis-recovery-and-brand-rebuild/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)