---
title: Customer Advocacy Marketing | RGM® Training
url: https://realgrowthmatters.com/training/customer-advocacy/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/customer-advocacy/
---

## The 6 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-314 certification.

[### Advocacy marketing fundamentals

Advocacy marketing fundamentals sits at the operational heart of customer advocacy marketing. This module covers the principles, the operating cadence, and the …

10 questions
1 scenario
90% to pass](/training/customer-advocacy/advocacy-marketing-fundamentals/)[### Referral program design

Referral program design sits at the operational heart of customer advocacy marketing. This module covers the principles, the operating cadence, and the failure …

10 questions
1 scenario
90% to pass](/training/customer-advocacy/referral-program-design/)[### Review and rating generation

Review and rating generation sits at the operational heart of customer advocacy marketing. This module covers the principles, the operating cadence, and the fai…

10 questions
1 scenario
90% to pass](/training/customer-advocacy/review-and-rating-generation/)[### Case study and testimonial production

Case study and testimonial production sits at the operational heart of customer advocacy marketing. This module covers the principles, the operating cadence, an…

10 questions
1 scenario
90% to pass](/training/customer-advocacy/case-study-and-testimonial-production/)[### Advocate community design

Advocate community design sits at the operational heart of customer advocacy marketing. This module covers the principles, the operating cadence, and the failur…

10 questions
1 scenario
90% to pass](/training/customer-advocacy/advocate-community-design/)[### Measuring advocacy ROI

Measuring advocacy ROI sits at the operational heart of customer advocacy marketing. This module covers the principles, the operating cadence, and the failure m…

10 questions
1 scenario
90% to pass](/training/customer-advocacy/measuring-advocacy-roi/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)