---
title: DTC Growth | RGM® Training
url: https://realgrowthmatters.com/training/dtc-growth/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/dtc-growth/
---

## The 6 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-603 certification.

[### DTC unit economics

DTC unit economics sits at the operational heart of dtc growth. This module covers the principles, the operating cadence, and the failure modes to avoid.

10 questions
1 scenario
90% to pass](/training/dtc-growth/dtc-unit-economics/)[### Shopify stack and tech architecture

Shopify stack and tech architecture sits at the operational heart of dtc growth. This module covers the principles, the operating cadence, and the failure modes…

10 questions
1 scenario
90% to pass](/training/dtc-growth/shopify-stack-and-tech-architecture/)[### Subscription mechanics

Subscription mechanics sits at the operational heart of dtc growth. This module covers the principles, the operating cadence, and the failure modes to avoid.

10 questions
1 scenario
90% to pass](/training/dtc-growth/subscription-mechanics/)[### Retention and lifecycle for DTC

Retention and lifecycle for DTC sits at the operational heart of dtc growth. This module covers the principles, the operating cadence, and the failure modes to …

10 questions
1 scenario
90% to pass](/training/dtc-growth/retention-and-lifecycle-for-dtc/)[### Retail expansion and wholesale

Retail expansion and wholesale sits at the operational heart of dtc growth. This module covers the principles, the operating cadence, and the failure modes to a…

10 questions
1 scenario
90% to pass](/training/dtc-growth/retail-expansion-and-wholesale/)[### DTC measurement and finance

DTC measurement and finance sits at the operational heart of dtc growth. This module covers the principles, the operating cadence, and the failure modes to avoi…

10 questions
1 scenario
90% to pass](/training/dtc-growth/dtc-measurement-and-finance/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)