---
title: Event & Field Marketing | RGM® Training
url: https://realgrowthmatters.com/training/event-field-marketing/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/event-field-marketing/
---

## The 6 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-313 certification.

[### Event marketing strategy

Event marketing strategy sits at the operational heart of event & field marketing. This module covers the principles, the operating cadence, and the failure mod…

10 questions
1 scenario
90% to pass](/training/event-field-marketing/event-marketing-strategy/)[### Trade show and conference execution

Trade show and conference execution sits at the operational heart of event & field marketing. This module covers the principles, the operating cadence, and the …

10 questions
1 scenario
90% to pass](/training/event-field-marketing/trade-show-and-conference-execution/)[### Executive dinners and curated events

Executive dinners and curated events sits at the operational heart of event & field marketing. This module covers the principles, the operating cadence, and the…

10 questions
1 scenario
90% to pass](/training/event-field-marketing/executive-dinners-and-curated-events/)[### Customer Advisory Boards

Customer Advisory Boards sits at the operational heart of event & field marketing. This module covers the principles, the operating cadence, and the failure mod…

10 questions
1 scenario
90% to pass](/training/event-field-marketing/customer-advisory-boards/)[### Field marketing programs

Field marketing programs sits at the operational heart of event & field marketing. This module covers the principles, the operating cadence, and the failure mod…

10 questions
1 scenario
90% to pass](/training/event-field-marketing/field-marketing-programs/)[### Event ROI and pipeline attribution

Event ROI and pipeline attribution sits at the operational heart of event & field marketing. This module covers the principles, the operating cadence, and the f…

10 questions
1 scenario
90% to pass](/training/event-field-marketing/event-roi-and-pipeline-attribution/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)