---
title: GTM & Server-Side Tracking | RGM® Training
url: https://realgrowthmatters.com/training/gtm-server-side/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/gtm-server-side/
---

## The 5 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 5, take the final exam, and earn your RGM-404 certification.

[### GTM fundamentals and web container

GTM fundamentals and web container sits at the operational heart of gtm & server-side tracking. This module covers the principles, the operating cadence, and th…

10 questions
1 scenario
90% to pass](/training/gtm-server-side/gtm-fundamentals-and-web-container/)[### Server-side container architecture

Server-side container architecture sits at the operational heart of gtm & server-side tracking. This module covers the principles, the operating cadence, and th…

10 questions
1 scenario
90% to pass](/training/gtm-server-side/server-side-container-architecture/)[### Conversion API implementation

Conversion API implementation sits at the operational heart of gtm & server-side tracking. This module covers the principles, the operating cadence, and the fai…

10 questions
1 scenario
90% to pass](/training/gtm-server-side/conversion-api-implementation/)[### Enhanced conversions and consent

Enhanced conversions and consent sits at the operational heart of gtm & server-side tracking. This module covers the principles, the operating cadence, and the …

10 questions
1 scenario
90% to pass](/training/gtm-server-side/enhanced-conversions-and-consent/)[### Consent Mode v2 and privacy compliance

Consent Mode v2 and privacy compliance sits at the operational heart of gtm & server-side tracking. This module covers the principles, the operating cadence, an…

10 questions
1 scenario
90% to pass](/training/gtm-server-side/consent-mode-v2-and-privacy-compliance/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)