---
title: Healthcare Marketing | RGM® Training
url: https://realgrowthmatters.com/training/healthcare-marketing/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/healthcare-marketing/
---

## The 6 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-606 certification.

[### Healthcare marketing landscape

Healthcare marketing landscape sits at the operational heart of healthcare marketing. This module covers the principles, the operating cadence, and the failure …

10 questions
1 scenario
90% to pass](/training/healthcare-marketing/healthcare-marketing-landscape/)[### HIPAA and regulatory compliance

HIPAA and regulatory compliance sits at the operational heart of healthcare marketing. This module covers the principles, the operating cadence, and the failure…

10 questions
1 scenario
90% to pass](/training/healthcare-marketing/hipaa-and-regulatory-compliance/)[### Provider-focused marketing

Provider-focused marketing sits at the operational heart of healthcare marketing. This module covers the principles, the operating cadence, and the failure mode…

10 questions
1 scenario
90% to pass](/training/healthcare-marketing/provider-focused-marketing/)[### Patient acquisition

Patient acquisition sits at the operational heart of healthcare marketing. This module covers the principles, the operating cadence, and the failure modes to av…

10 questions
1 scenario
90% to pass](/training/healthcare-marketing/patient-acquisition/)[### Health system positioning

Health system positioning sits at the operational heart of healthcare marketing. This module covers the principles, the operating cadence, and the failure modes…

10 questions
1 scenario
90% to pass](/training/healthcare-marketing/health-system-positioning/)[### Telehealth and digital health

Telehealth and digital health sits at the operational heart of healthcare marketing. This module covers the principles, the operating cadence, and the failure m…

10 questions
1 scenario
90% to pass](/training/healthcare-marketing/telehealth-and-digital-health/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)