---
title: Higher Education Marketing | RGM® Training
url: https://realgrowthmatters.com/training/higher-education-marketing/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/higher-education-marketing/
---

## The 5 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 5, take the final exam, and earn your RGM-608 certification.

[### Higher-ed marketing landscape

Higher-ed marketing landscape sits at the operational heart of higher education marketing. This module covers the principles, the operating cadence, and the fai…

10 questions
1 scenario
90% to pass](/training/higher-education-marketing/higher-ed-marketing-landscape/)[### Enrollment funnel management

Enrollment funnel management sits at the operational heart of higher education marketing. This module covers the principles, the operating cadence, and the fail…

10 questions
1 scenario
90% to pass](/training/higher-education-marketing/enrollment-funnel-management/)[### Brand strategy for institutions

Brand strategy for institutions sits at the operational heart of higher education marketing. This module covers the principles, the operating cadence, and the f…

10 questions
1 scenario
90% to pass](/training/higher-education-marketing/brand-strategy-for-institutions/)[### Alumni engagement and giving

Alumni engagement and giving sits at the operational heart of higher education marketing. This module covers the principles, the operating cadence, and the fail…

10 questions
1 scenario
90% to pass](/training/higher-education-marketing/alumni-engagement-and-giving/)[### Student lifecycle marketing

Student lifecycle marketing sits at the operational heart of higher education marketing. This module covers the principles, the operating cadence, and the failu…

10 questions
1 scenario
90% to pass](/training/higher-education-marketing/student-lifecycle-marketing/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)