---
title: Hospitality & Restaurant Marketing | RGM® Training
url: https://realgrowthmatters.com/training/hospitality-restaurant-marketing/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/hospitality-restaurant-marketing/
---

## The 6 modules.

Foundational watching · 3 videos

**Before you go deep on tactics, watch these three.** Hal Varian on the Google Ads auction (the mechanism that runs the modern web). Apple's design philosophy (what design-as-strategy actually looks like). Steve Jobs rolling out Think Different (the best recorded master class in brand and leadership). These teach you how to think, not just what to do.

[Essential watching hub →](/learn/essential-watching/)

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-611 certification.

[### Hospitality marketing landscape

Hospitality marketing landscape sits at the operational heart of hospitality & restaurant marketing. This module covers the principles, the operating cadence, a…

10 questions
1 scenario
90% to pass](/training/hospitality-restaurant-marketing/hospitality-marketing-landscape/)[### OTA management (Booking, Expedia, etc.)

OTA management (Booking, Expedia, etc.) sits at the operational heart of hospitality & restaurant marketing. This module covers the principles, the operating ca…

10 questions
1 scenario
90% to pass](/training/hospitality-restaurant-marketing/ota-management-booking-expedia-etc/)[### Direct booking strategy

Direct booking strategy sits at the operational heart of hospitality & restaurant marketing. This module covers the principles, the operating cadence, and the f…

10 questions
1 scenario
90% to pass](/training/hospitality-restaurant-marketing/direct-booking-strategy/)[### Local search and review management

Local search and review management sits at the operational heart of hospitality & restaurant marketing. This module covers the principles, the operating cadence…

10 questions
1 scenario
90% to pass](/training/hospitality-restaurant-marketing/local-search-and-review-management/)[### Loyalty and CRM for hospitality

Loyalty and CRM for hospitality sits at the operational heart of hospitality & restaurant marketing. This module covers the principles, the operating cadence, a…

10 questions
1 scenario
90% to pass](/training/hospitality-restaurant-marketing/loyalty-and-crm-for-hospitality/)[### Restaurant-specific marketing

Restaurant-specific marketing sits at the operational heart of hospitality & restaurant marketing. This module covers the principles, the operating cadence, and…

10 questions
1 scenario
90% to pass](/training/hospitality-restaurant-marketing/restaurant-specific-marketing/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)