---
title: International & Cross-Cultural Marketing | RGM® Training
url: https://realgrowthmatters.com/training/international-marketing/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/international-marketing/
---

## The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-605 certification.

[### International market entry strategy

International market entry strategy sits at the operational heart of international & cross-cultural marketing. This module covers the principles, the operating …

10 questions
1 scenario
90% to pass](/training/international-marketing/international-market-entry-strategy/)[### Localization vs transcreation

Localization vs transcreation sits at the operational heart of international & cross-cultural marketing. This module covers the principles, the operating cadenc…

10 questions
1 scenario
90% to pass](/training/international-marketing/localization-vs-transcreation/)[### Regulatory landscape by region

Regulatory landscape by region sits at the operational heart of international & cross-cultural marketing. This module covers the principles, the operating caden…

10 questions
1 scenario
90% to pass](/training/international-marketing/regulatory-landscape-by-region/)[### Payment and currency handling

Payment and currency handling sits at the operational heart of international & cross-cultural marketing. This module covers the principles, the operating cadenc…

10 questions
1 scenario
90% to pass](/training/international-marketing/payment-and-currency-handling/)[### Regional channel mix

Regional channel mix sits at the operational heart of international & cross-cultural marketing. This module covers the principles, the operating cadence, and th…

10 questions
1 scenario
90% to pass](/training/international-marketing/regional-channel-mix/)[### International operating model

International operating model sits at the operational heart of international & cross-cultural marketing. This module covers the principles, the operating cadenc…

10 questions
1 scenario
90% to pass](/training/international-marketing/international-operating-model/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)