---
title: Local Content and Local Link Building — RGM Training
url: https://realgrowthmatters.com/training/local-seo-listings/local-content-and-local-link-building/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/local-seo-listings/local-content-and-local-link-building/
---

[Home](../../../index.html) › [Training](../../index.html) › [Local SEO & Listings](../index.html) › Local Content and Local Link Building

RGM° · Training

# Local Content and Local Link Building

Signals geographic relevance. Content, links, strategy.

### What you will learn

1. [Why it matters](#why)
2. [Local content](#content)
3. [Local links](#links)
4. [Strategy](#strategy)
5. [Advanced playbook](#advanced)
6. [Common mistakes](#mistakes)
7. [Checklist](#checklist)

## Why it matters

Local content and links signal geographic relevance to Google. Strong programs invest in city pages, local partnerships, and local events.

## Local content

- City / neighborhood pages.
- Local guides and resources.
- Local event coverage.
- Local customer stories.
- Local team / community involvement.
- Local industry blog.
- Local FAQ pages.

## Local links

- Local chamber of commerce.
- Local newspapers / media.
- Local industry associations.
- Local sponsorships.
- Local event coverage.
- Local partner businesses.
- Local educational institutions.
- Charity partnerships.

## Strategy

- Community involvement genuine.
- Local event presence.
- Local press relationships.
- Local sponsorship strategy.
- Local community pages.
- Local newsletter (if applicable).
- Annual local content plan.

## Advanced playbook

- Annual local content plan.
- Local sponsorship strategy.
- Local press relationships.
- Local event presence.
- Local link audit quarterly.
- Cross-functional community involvement.
- Local newsletter where applicable.
- Annual review.
- Industry benchmarking.
- ROI tracking.

## Common mistakes

- Local content thin or absent.
- Local press relationships absent.
- Local sponsorships transactional.
- Local events not attended.
- Local link audit skipped.
- Community involvement performative.
- Annual local content plan absent.
- Cross-functional ownership unclear.
- ROI not tracked.
- Industry benchmarking absent.

## Checklist

- Annual local content plan
- Local sponsorship strategy
- Local press relationships
- Local event presence
- Local link audit quarterly
- Cross-functional community involvement
- Local newsletter where applicable
- Annual review
- Industry benchmarking
- ROI tracking

## Sources and further reading

- Joy Hawkins local content research
- Whitespark local link building
- BrightLocal local content
- Andrew Shotland LocalSEOGuide
- Mike Blumenthal local content
- Search Engine Land local coverage
- RGM Content Marketing series
- RGM PR Earned Media series
- Marketing Brew local coverage
- Mike Ramsey, Nifty Marketing
- Local Falcon
- Local U content

---

Part of the [Local SEO & Listings](../index.html) series.