---
title: AI Content and Deepfake Disclosure — RGM Training
url: https://realgrowthmatters.com/training/marketing-ethics-compliance/ai-content-and-deepfake-disclosure/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/marketing-ethics-compliance/ai-content-and-deepfake-disclosure/
---

[Home](../../../index.html) › [Training](../../index.html) › [Marketing Ethics & Compliance](../index.html) › AI Content and Deepfake Disclosure

RGM° · Training

# AI Content and Deepfake Disclosure

Regulators expanding requirements. Regulations, practices, content guidelines.

### What you will learn

1. [Why AI disclosure](#why)
2. [Regulations](#regulations)
3. [Disclosure practices](#practices)
4. [Content guidelines](#content)
5. [Advanced playbook](#advanced)
6. [Mistakes](#mistakes)
7. [Checklist](#checklist)

## Why AI disclosure

AI-generated content carries unique consumer protection concerns. Regulators expanding requirements. Brand trust and disclosure are now linked. Mature programs document AI use.

## Regulations

- EU AI Act (high-risk AI disclosure).
- FTC AI guidance on endorsements.
- State-level laws (California, Colorado).
- Platform-specific requirements (Meta, TikTok labeling).
- Industry self-regulation.

## Disclosure practices

- AI-generated images disclosed.
- AI-generated video labeled.
- Synthetic voices disclosed.
- AI-written content (case-by-case).
- Deepfake content prohibited or heavily restricted.
- Cross-platform labeling consistency.

## Content guidelines

- No misleading AI-generated imagery.
- No synthetic endorsements without disclosure.
- Educational AI content acceptable.
- Service / product images AI-enhanced disclosed.
- Customer testimonials never AI-generated without consent.

## Advanced playbook

- AI disclosure policy documented.
- Cross-platform labeling standards.
- Substantiation files for AI use.
- Cultural sensitivity review for AI content.
- Brand safety review for AI imagery.
- Annual AI policy review.
- Industry monitoring.
- Legal review of AI use.
- Stakeholder education.
- Crisis playbook for AI errors.

## Mistakes

- AI disclosure ad-hoc.
- Cross-platform inconsistency.
- Synthetic endorsements undisclosed.
- Deepfake content used.
- Cultural sensitivity ignored.
- Brand safety review skipped.
- Annual policy review absent.
- Industry monitoring absent.
- Legal review skipped.
- Crisis playbook absent.

## Checklist

- AI disclosure policy documented
- Cross-platform labeling standards
- Substantiation files for AI use
- Cultural sensitivity review for AI
- Brand safety review for AI imagery
- Annual AI policy review
- Industry monitoring
- Legal review of AI use
- Stakeholder education
- Crisis playbook for AI errors

## Sources and further reading

- EU AI Act
- FTC AI guidance
- Anthropic AI policy
- OpenAI usage policies
- RGM AI Marketing Tools quality control module
- RGM Crisis Communication
- Industry AI standards
- Meta AI labeling requirements
- TikTok AI labeling
- Reed Smith AI law
- PRSA AI ethics
- Marketing Brew AI compliance coverage

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Part of the [Marketing Ethics & Compliance](../index.html) series.