---
title: Marketing Finance for Operators | RGM® Training
url: https://realgrowthmatters.com/training/marketing-finance/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/marketing-finance/
---

## The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-318 certification.

[### Marketing-finance fundamentals

Marketing-finance fundamentals sits at the operational heart of marketing finance for operators. This module covers the principles, the operating cadence, and t…

10 questions
1 scenario
90% to pass](/training/marketing-finance/marketing-finance-fundamentals/)[### CAC payback and LTV modeling

CAC payback and LTV modeling sits at the operational heart of marketing finance for operators. This module covers the principles, the operating cadence, and the…

10 questions
1 scenario
90% to pass](/training/marketing-finance/cac-payback-and-ltv-modeling/)[### The marketing P&L

The marketing P&L sits at the operational heart of marketing finance for operators. This module covers the principles, the operating cadence, and the failure mo…

10 questions
1 scenario
90% to pass](/training/marketing-finance/the-marketing-pandl/)[### Unit economics by segment

Unit economics by segment sits at the operational heart of marketing finance for operators. This module covers the principles, the operating cadence, and the fa…

10 questions
1 scenario
90% to pass](/training/marketing-finance/unit-economics-by-segment/)[### Budget defense and board reporting

Budget defense and board reporting sits at the operational heart of marketing finance for operators. This module covers the principles, the operating cadence, a…

10 questions
1 scenario
90% to pass](/training/marketing-finance/budget-defense-and-board-reporting/)[### Working with finance and FP&A

Working with finance and FP&A sits at the operational heart of marketing finance for operators. This module covers the principles, the operating cadence, and th…

10 questions
1 scenario
90% to pass](/training/marketing-finance/working-with-finance-and-fpanda/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)