---
title: Marketing Research & Customer Discovery | RGM® Training
url: https://realgrowthmatters.com/training/marketing-research/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/marketing-research/
---

## The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-317 certification.

[### Customer discovery fundamentals

Customer discovery fundamentals sits at the operational heart of marketing research & customer discovery. This module covers the principles, the operating caden…

10 questions
1 scenario
90% to pass](/training/marketing-research/customer-discovery-fundamentals/)[### JTBD and switch interviews

JTBD and switch interviews sits at the operational heart of marketing research & customer discovery. This module covers the principles, the operating cadence, a…

10 questions
1 scenario
90% to pass](/training/marketing-research/jtbd-and-switch-interviews/)[### Win/loss analysis

Win/loss analysis sits at the operational heart of marketing research & customer discovery. This module covers the principles, the operating cadence, and the fa…

10 questions
1 scenario
90% to pass](/training/marketing-research/winloss-analysis/)[### Survey design and analysis

Survey design and analysis sits at the operational heart of marketing research & customer discovery. This module covers the principles, the operating cadence, a…

10 questions
1 scenario
90% to pass](/training/marketing-research/survey-design-and-analysis/)[### ICP and persona research

ICP and persona research sits at the operational heart of marketing research & customer discovery. This module covers the principles, the operating cadence, and…

10 questions
1 scenario
90% to pass](/training/marketing-research/icp-and-persona-research/)[### Research-to-strategy translation

Research-to-strategy translation sits at the operational heart of marketing research & customer discovery. This module covers the principles, the operating cade…

10 questions
1 scenario
90% to pass](/training/marketing-research/research-to-strategy-translation/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)