---
title: Paid Search Mastery | RGM® Training
url: https://realgrowthmatters.com/training/paid-search-mastery/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/paid-search-mastery/
---

## The 7 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-201 certification.

[### Google Ads account architecture

How you organize the account constrains everything Smart Bidding can learn. Get architecture right first and the rest gets easier.

10 questions
1 scenario
90% to pass](/training/paid-search-mastery/google-ads-account-architecture/)[### Keyword strategy in the broad-match era

Exact-match-only accounts leave performance on the table. Broad match with strong negatives and audience signals is the modern playbook.

10 questions
1 scenario
90% to pass](/training/paid-search-mastery/keyword-strategy-in-the-broad-match-era/)[### Smart Bidding strategies

Six bid strategies. The right one depends on conversion volume, value variance, and the stage of the account.

10 questions
1 scenario
90% to pass](/training/paid-search-mastery/smart-bidding-strategies/)[### Performance Max

Google's AI-driven cross-channel campaign type — your single highest-leverage Google Ads feature and your highest risk if mismanaged.

10 questions
1 scenario
90% to pass](/training/paid-search-mastery/performance-max/)[### Search ad copy that converts

Responsive Search Ads now dominate. Headlines, descriptions, and pinning rules — and the metrics that matter.

10 questions
1 scenario
90% to pass](/training/paid-search-mastery/search-ad-copy-that-converts/)[### Conversion tracking and Enhanced Conversions

If you can't measure it, you can't bid for it. Smart Bidding is only as smart as the conversion signal you feed it.

10 questions
1 scenario
90% to pass](/training/paid-search-mastery/conversion-tracking-and-enhanced-conversions/)[### Search operating cadence

Daily, weekly, monthly. The work that compounds.

10 questions
1 scenario
90% to pass](/training/paid-search-mastery/search-operating-cadence/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)