---
title: PR & Earned Media | RGM® Training
url: https://realgrowthmatters.com/training/pr-earned-media/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/pr-earned-media/
---

## The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-309 certification.

[### Modern PR fundamentals

Modern PR fundamentals sits at the operational heart of pr & earned media. This module covers the principles, the operating cadence, and the failure modes to av…

10 questions
1 scenario
90% to pass](/training/pr-earned-media/modern-pr-fundamentals/)[### Journalist sourcing and outreach

Journalist sourcing and outreach sits at the operational heart of pr & earned media. This module covers the principles, the operating cadence, and the failure m…

10 questions
1 scenario
90% to pass](/training/pr-earned-media/journalist-sourcing-and-outreach/)[### Newsworthy story design

Newsworthy story design sits at the operational heart of pr & earned media. This module covers the principles, the operating cadence, and the failure modes to a…

10 questions
1 scenario
90% to pass](/training/pr-earned-media/newsworthy-story-design/)[### HARO and source platforms

HARO and source platforms sits at the operational heart of pr & earned media. This module covers the principles, the operating cadence, and the failure modes to…

10 questions
1 scenario
90% to pass](/training/pr-earned-media/haro-and-source-platforms/)[### Earned link building

Earned link building sits at the operational heart of pr & earned media. This module covers the principles, the operating cadence, and the failure modes to avoi…

10 questions
1 scenario
90% to pass](/training/pr-earned-media/earned-link-building/)[### PR measurement and attribution

PR measurement and attribution sits at the operational heart of pr & earned media. This module covers the principles, the operating cadence, and the failure mod…

10 questions
1 scenario
90% to pass](/training/pr-earned-media/pr-measurement-and-attribution/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)