---
title: Pricing & Positioning Strategy | RGM® Training
url: https://realgrowthmatters.com/training/pricing-positioning/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/pricing-positioning/
---

## The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-316 certification.

[### Positioning fundamentals (Dunford framework)

Positioning fundamentals (Dunford framework) sits at the operational heart of pricing & positioning strategy. This module covers the principles, the operating c…

10 questions
1 scenario
90% to pass](/training/pricing-positioning/positioning-fundamentals-dunford-framework/)[### Category design and naming

Category design and naming sits at the operational heart of pricing & positioning strategy. This module covers the principles, the operating cadence, and the fa…

10 questions
1 scenario
90% to pass](/training/pricing-positioning/category-design-and-naming/)[### Pricing strategy and packaging

Pricing strategy and packaging sits at the operational heart of pricing & positioning strategy. This module covers the principles, the operating cadence, and th…

10 questions
1 scenario
90% to pass](/training/pricing-positioning/pricing-strategy-and-packaging/)[### Value metric selection

Value metric selection sits at the operational heart of pricing & positioning strategy. This module covers the principles, the operating cadence, and the failur…

10 questions
1 scenario
90% to pass](/training/pricing-positioning/value-metric-selection/)[### Competitive positioning

Competitive positioning sits at the operational heart of pricing & positioning strategy. This module covers the principles, the operating cadence, and the failu…

10 questions
1 scenario
90% to pass](/training/pricing-positioning/competitive-positioning/)[### Price testing and revenue impact

Price testing and revenue impact sits at the operational heart of pricing & positioning strategy. This module covers the principles, the operating cadence, and …

10 questions
1 scenario
90% to pass](/training/pricing-positioning/price-testing-and-revenue-impact/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)