---
title: SMS Marketing | RGM® Training
url: https://realgrowthmatters.com/training/sms-marketing/
updated: 2026-06-10
source_html: https://realgrowthmatters.com/training/sms-marketing/
---

## The 5 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 5, take the final exam, and earn your RGM-302 certification.

[### SMS strategy and economics

SMS strategy and economics sits at the operational heart of sms marketing. This module covers the principles, the operating cadence, and the failure modes to av…

10 questions
1 scenario
90% to pass](/training/sms-marketing/sms-strategy-and-economics/)[### TCPA and compliance fundamentals

TCPA and compliance fundamentals sits at the operational heart of sms marketing. This module covers the principles, the operating cadence, and the failure modes…

10 questions
1 scenario
90% to pass](/training/sms-marketing/tcpa-and-compliance-fundamentals/)[### List building and consent

List building and consent sits at the operational heart of sms marketing. This module covers the principles, the operating cadence, and the failure modes to avo…

10 questions
1 scenario
90% to pass](/training/sms-marketing/list-building-and-consent/)[### Campaign cadence and content

Campaign cadence and content sits at the operational heart of sms marketing. This module covers the principles, the operating cadence, and the failure modes to …

10 questions
1 scenario
90% to pass](/training/sms-marketing/campaign-cadence-and-content/)[### Conversational SMS and AI

Conversational SMS and AI sits at the operational heart of sms marketing. This module covers the principles, the operating cadence, and the failure modes to avo…

10 questions
1 scenario
90% to pass](/training/sms-marketing/conversational-sms-and-ai/)

### Supporting reading from /learn/ and /glossary/

- [Growth marketing primer](/learn/concepts/what-is-growth-marketing/)
- [Performance marketing primer](/learn/concepts/what-is-performance-marketing/)
- [CAC](/glossary/cac/)
- [LTV](/glossary/ltv/)
- [ROAS](/glossary/roas/)
- [North Star Metric](/glossary/north-star-metric/)