AR / VR / Spatial Marketing
AR try-on, virtual showrooms, and spatial product experiences perform when they remove friction from a buying decision. We help you decide which use cases actually move revenue and which are press releases.
What we do
Strategic use-case selection, vendor and platform recommendation (Apple Vision Pro, Meta Horizon, Snapchat AR, 8th Wall, WebAR), creative brief and production oversight, integration with commerce and lifecycle programs, and post-launch measurement against conversion lift — not vanity engagement metrics.
How we work
Use-case triage
Most AR/VR ideas should not be built. We help you decide which one or two will actually move the metric you care about.
Platform fit
WebAR for low-friction reach. Native AR for high-fidelity DTC try-on. Spatial computing for showroom and training. We match tool to outcome.
Production partner network
We do not build AR experiences in-house. We oversee qualified production studios who do.
Conversion-first measurement
Lift in add-to-cart, lift in purchase, lift in return-rate reduction. Engagement time is a secondary signal at best.
Integration
AR product visualizations should sync inventory and pricing in real time and feed the same analytics stack as your storefront.
When this is worth investing in
You sell products buyers struggle to visualize (furniture, eyewear, beauty, footwear), your return rate is hurting margin, or your category benefits from an immersive narrative (travel, luxury, real estate, automotive). Outside those, the investment usually does not return.
Frequently asked questions
Do you build AR experiences?
No. We strategize, oversee, and measure. Production partners build. We can recommend studios we trust.
What platforms should I prioritize in 2026?
For DTC: web-based AR for reach (no app install needed) and Snapchat AR for younger audiences. For training and real estate: Vision Pro and Meta Quest. The right answer depends on your audience.
How do you measure ROI on AR?
Holdout-based conversion lift, return rate reduction (for visualization use cases), and CAC efficiency on AR-attributed traffic. Vanity metrics like engagement time are reported but not optimized against.