Industry-standard training for growth & performance marketers.
The same training every RGM operator completes before touching client work. Twenty-eight certification series across growth, performance, lifecycle, attribution, brand, and the modern AI marketing surface. Ninety percent to pass. Free, forever.
Built like a graduate program. Sized for working operators.
01 · Sign up
Name and email only. Stored locally in your browser. No marketing emails, no sales calls.
02 · Pick a series
Fifty-three tracks across growth marketing, performance marketing, lifecycle, brand, AI marketing, attribution, and more. Take them in any order.
03 · Complete modules
Each module: a lesson, a 10-question quiz, and one scenario-based strategic problem. Ninety percent to pass.
04 · Strategic scenario
Open-answer rubric scored by our AI-style evaluator against best-practices coverage, creativity, and likelihood of success.
05 · Certificate + badge
Pass every module, earn a downloadable certificate with a unique completion ID and a digital badge for your LinkedIn, email signature, and CV.
06 · Save your place
Progress saves to your browser. Pick up where you left off. Re-take any module any time.
Choose your track.
The Foundations series come first if you're new to the discipline. Specialty series can be taken in any order. Every series links inline to the 26,000+ articles in our learn section and 10,300+ glossary entries for depth on any concept.
Growth Marketing Foundations
The full operating system: from JTBD and ICP to growth loops, North Star metrics, and the modern growth org.
Performance Marketing Foundations
The paid-media operating model: auction dynamics, bidding, attribution, creative testing, and the budget allocation framework.
Paid Search Mastery
Google Ads from account architecture through Smart Bidding, PMax, Demand Gen, and search-term hygiene.
Paid Social Mastery
Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit, X. Advantage+, Spark Ads, CAPI, and the creative-testing protocol.
SEO Mastery
Technical SEO, content strategy, topical authority, link building, local SEO, international SEO, and Google algorithm updates.
CRO & Experimentation
Test design, statistical methods, sample size, bandit allocation, scenario-based prioritization with ICE/RICE/PXL.
Email & Lifecycle Marketing
Welcome series, browse abandonment, post-purchase, win-back, deliverability, segmentation, and the lifecycle measurement model.
SMS Marketing
TCPA compliance, list building, campaign cadence, A2P 10DLC, conversational SMS, and the SMS economics model.
Content Marketing
Editorial strategy, topical authority, SEO-driven production, distribution mechanics, and the content-to-pipeline model.
Brand Marketing
Brand salience, distinctive assets, category entry points, Sharp/Ehrenberg-Bass science, Binet & Field 60/40, and measurement.
Account-Based Marketing
Account selection, intent signals, multi-channel orchestration, sales alignment, and ABM-specific attribution.
Influencer Marketing
Creator sourcing, contract structures, content rights, whitelisting, FTC compliance, and incrementality measurement.
Affiliate Marketing
Network selection, partner recruitment, commission structures, fraud detection, and the affiliate-incrementality conversation.
Programmatic & CTV
DSP setup, deal IDs, supply path optimization, brand safety, CTV inventory, and the open-web measurement model.
Attribution & Measurement
MTA, MMM, incrementality, walled-garden reconciliation, post-ATT measurement, and Unified Marketing Measurement.
Marketing Analytics & Data Science
Cohort analysis, survival modeling, regression, A/B test math, causal inference, and Bayesian decision-making.
GA4 Mastery
Implementation, custom events, audiences, BigQuery export, attribution settings, and the GA4-to-warehouse architecture.
GTM & Server-Side Tracking
Tag Manager architecture, server containers, Conversion API, enhanced conversions, and consent-mode v2.
Customer Data & CDPs
Identity resolution, schema design, composable CDP architecture, reverse ETL, and the data-quality discipline.
AI Search Optimization (AEO/GEO/AIO)
How to be cited by Perplexity, ChatGPT, Claude, AI Overviews — schema, content structure, and citation engineering.
AI Marketing Tools & Workflows
Prompting for marketers, AI creative production, agentic workflows, and the AI quality-control protocol.
Retail Media Networks
Amazon Ads, Walmart Connect, Roundel, Kroger PM, Instacart — campaign structure, incrementality, and the off-site extension.
Local SEO & Listings
Google Business Profile, Yext, BirdEye, Yelp, listing consistency, review management, and the local-search ranking model.
Mobile App Growth
UAC, ASA, MMPs, deferred deep linking, SKAN, AEM, in-app subscription mechanics, and the mobile-LTV model.
DTC Growth
DTC unit economics, Shopify stack, subscription mechanics, retention math, and the retail expansion play.
B2B SaaS Growth
PLG vs sales-led motion, ICP and segmentation, demand gen, ABM, customer success, and the SaaS finance lens.
Marketing Operations
Martech stack design, data quality, attribution governance, vendor evaluation, marketing finance, and operating cadence.
Growth Leadership
Strategy formation, OKR setting, team design, budget allocation, board reporting, and the CMO operating system.
PR & Earned Media
Digital PR, journalist outreach, HARO/Connectively, link building from earned coverage, and the PR-to-pipeline model.
Podcast & Audio Marketing
Podcast ad buying, host-read vs programmatic audio, Spotify/iHeart/Pandora, branded podcast strategy, audio measurement.
YouTube & Video Marketing
YouTube channel strategy, video SEO, ad campaign types, TrueView, Shorts, view-through measurement, creative testing.
Community-Led Growth
Community as a growth channel: Slack/Discord/Circle, ambassadors, UGC, product feedback loops, health metrics.
Event & Field Marketing
Trade shows, executive dinners, Customer Advisory Boards, field marketing programs, event ROI measurement.
Customer Advocacy Marketing
Referral programs, review generation, testimonials, case study production, advocate community, ROI measurement.
Partner & Channel Marketing
Reseller programs, tech partnerships, co-marketing, MDF, channel enablement, partner pipeline.
Pricing & Positioning Strategy
Positioning (Dunford), category design, pricing strategy, packaging, value-metric selection, price testing.
Marketing Research & Customer Discovery
JTBD interviews, switch interviews, surveys, win/loss, ICP research, research-to-strategy translation.
Marketing Finance for Operators
CAC payback math, LTV modeling, marketing P&L, unit economics, board reporting, defending budgets to a CFO.
App Store Optimization (ASO)
Apple App Store + Google Play algorithms, keyword optimization, creative testing, ratings, ASO-to-paid loop.
Consumer Subscription Growth
Subscription mechanics, free trial vs freemium, trial conversion, retention discipline, pricing tier design.
Marketplace Growth
Two-sided dynamics, cold-start problem, supply/demand balancing, liquidity, take rate, marketplace economics.
International & Cross-Cultural Marketing
Market entry, localization vs transcreation, regulatory by region, payment/currency, regional channel mix.
Healthcare Marketing
HIPAA compliance, regulated ads, provider vs payer marketing, patient acquisition, telehealth, digital health.
Financial Services Marketing
FINRA/SEC compliance, banking, wealth management, fintech vs incumbent positioning, trust and authority building.
Higher Education Marketing
Enrollment funnel, brand strategy for institutions, alumni engagement, student lifecycle, digital admissions.
Nonprofit & Cause Marketing
Donor acquisition, major gifts, recurring giving, peer-to-peer fundraising, impact storytelling, measurement.
Real Estate Marketing
Listing marketing, agent personal brand, brokerage marketing, luxury vs volume, lead-gen mechanics.
Hospitality & Restaurant Marketing
OTA management, direct booking, local search dominance, loyalty programs, social-first F&B creative.
AR / VR / Spatial Marketing
Apple Vision Pro, Meta Quest, Snap AR, virtual try-on, immersive advertising, spatial computing playbook.
Voice Search & Voice Commerce
Alexa, Siri, Google Assistant optimization, voice SEO, smart-speaker ads, voice commerce funnel.
AI Agents for Marketing
Autonomous agents for ad ops/lifecycle/content/analytics, orchestration, human-in-the-loop, risk controls.
Marketing Ethics & Compliance
Ad disclosure standards, AI content disclosure, deepfake risk, regulated-category ads, modern compliance ops.
Crisis Communication & Brand Response
Crisis playbook design, social listening for threats, response timing, stakeholder coordination, recovery.