Web3 & Crypto Marketing
Web3 marketing rewards substance, hurts hype, and gets you in trouble fast if you confuse marketing copy with securities disclosure. We help you grow without the regrettable headlines.
What we do
Audience research across on-chain and off-chain communities, compliance-aware copy review, paid acquisition where platform policy permits, community program design, narrative and category positioning, partnership and listing strategy. We do not advise on legal compliance — we operate within boundaries your counsel has set.
How we work
Compliance fence-line first
Your counsel sets what we can and can not say. Marketing operates inside that fence — not outside it.
On-chain audience signals
Wallet behavior, governance participation, protocol overlap. The audience research most agencies skip because they do not know how.
Community over campaign
In crypto, community quality determines launch outcome. We design for sustainability over hype.
Paid channels — where allowed
Meta, X, Google, Reddit, programmatic — each with platform-specific crypto policy we navigate.
Narrative discipline
Categories shift weekly. We position you in the category that exists, not the one you wish existed.
Who this is for
L1 / L2 chains, DeFi protocols, real-world asset platforms, infrastructure and dev-tools companies, regulated crypto businesses (exchanges, custodians, stablecoin issuers), and consumer Web3 products with revenue models that are not "speculation."
Frequently asked questions
Do you market memecoins?
No. We work with products that have a revenue model beyond price speculation.
Do you advise on SEC / regulatory compliance?
No. We operate within the boundaries your legal counsel sets. We will refuse work that crosses lines counsel has not approved.
Can you help with exchange listings?
We help with the marketing surface around listings — timing, narrative, on-chain campaign — not the listing negotiation itself.
What about NFT projects?
Selectively. NFT projects with utility and a real product roadmap, yes. Profile-picture launches, no.