Events & Experiential Marketing
Events generate pipeline when they are scoped, briefed, and measured like any other channel. We treat them as marketing, not entertainment.
What we do
Strategic event selection, pre-event audience activation, on-site capture workflow, post-event nurture sequences, attribution-friendly tagging, and a candid post-mortem on what each event actually returned. We do not produce events end-to-end; we operate the marketing program around them.
How we work
Event scoring and selection
Build a scoring model tied to ICP density, deal stage, and recoverable cost. Stop attending events that fail it.
Pre-event activation
Audience-aware outbound, paid social retargeting to attendees, custom landing pages.
On-site capture, not just badge scan
Qualified opt-in form, brief consent-aware notes, sync-to-CRM in real time.
Post-event lifecycle
Segmented follow-up. Hot prospects move to BDR within 24 hours. Warm prospects enter nurture. Cold leads suppressed from broadcast.
Honest measurement
Source attribution, sales-influenced pipeline, recovered cost per qualified meeting. Win/loss notes tied to event source.
Where this matters most
B2B / enterprise SaaS, regulated industries where in-person trust signals matter, and high-AOV DTC where pop-ups create new audiences. For low-AOV consumer brands, paid + lifecycle usually return more per dollar.
Frequently asked questions
Do you produce events?
No. We operate the marketing program around events your team or a production partner runs. We can recommend production partners we trust.
How do you measure event ROI?
Recovered cost per qualified meeting (immediate), sourced and influenced pipeline (60-180 days), and closed-won revenue (180-540 days). We report all three, with confidence ranges.
Do you handle sponsorships?
Strategic sponsorships only — when they map to ICP density and are bundled with on-site activation. One-off logo placements are not what we recommend.
Can you integrate event leads with our CRM?
Yes. We set up real-time sync via the event platform API or batch import, with deduplication and lead-scoring rules applied at capture.