Event & Field Marketing

Conferences, trade shows, executive dinners, customer advisory boards, field marketing programs, and event ROI measurement.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 6 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-313 certification.

Module 1 of 6

Event marketing strategy

Event marketing strategy sits at the operational heart of event & field marketing. This module covers the principles, the operating cadence, and the failure mod…

10 questions 1 scenario 90% to pass

Module 2 of 6

Trade show and conference execution

Trade show and conference execution sits at the operational heart of event & field marketing. This module covers the principles, the operating cadence, and the …

10 questions 1 scenario 90% to pass

Module 3 of 6

Executive dinners and curated events

Executive dinners and curated events sits at the operational heart of event & field marketing. This module covers the principles, the operating cadence, and the…

10 questions 1 scenario 90% to pass

Module 4 of 6

Customer Advisory Boards

Customer Advisory Boards sits at the operational heart of event & field marketing. This module covers the principles, the operating cadence, and the failure mod…

10 questions 1 scenario 90% to pass

Module 5 of 6

Field marketing programs

Field marketing programs sits at the operational heart of event & field marketing. This module covers the principles, the operating cadence, and the failure mod…

10 questions 1 scenario 90% to pass

Module 6 of 6

Event ROI and pipeline attribution

Event ROI and pipeline attribution sits at the operational heart of event & field marketing. This module covers the principles, the operating cadence, and the f…

10 questions 1 scenario 90% to pass