Terms of Use

The agreement you accept by using this site

These Terms form a legally binding agreement between you (or the entity you represent) and Real Growth Matters Inc. ("RGM," "we," "us," "our"). By accessing the Site, downloading or viewing any content, submitting any form, or otherwise interacting with anything we publish here, you confirm that you have read these Terms, that you agree to them, and that you have the authority to enter into them on behalf of any entity for whom you act.

If you are using the Site on behalf of an organization, you represent that you are authorized to bind that organization to these Terms.

Intellectual property — everything here is ours

Every element of this Site is the exclusive intellectual property of Real Growth Matters Inc., protected under United States and international copyright, trademark, trade dress, and unfair-competition laws. This includes — without limitation — the following, individually and as a connected whole:

• the website design, layout, structure, and visual system
• the copy and editorial content in every form
• the research, frameworks, methodologies, and analyses we publish
• the information architecture and content taxonomy
• the SEO strategy, keyword maps, hub-and-spoke link graph, and semantic vocabulary maps
• the imagery, graphics, charts, graphs, diagrams, illustrations, and visual treatments
• the typographic system, color palette, and visual styling
• the animations, transitions, and interactive components, including the auction-mechanics simulator, the signal-decay scrubber, the channel-arbitrage plotter, the audience-overlap calculator, and any future interactive instruments
• the formats, page templates, and presentation patterns we use to organize content
• the brand mark, the wordmark "Real / Growth / Matters," the abbreviation "RGM," the registered mark "RGM®," and all derivative marks
• the source code, scripts, build tooling, audit scripts, and engineering systems that produce or maintain any of the above

You are granted a limited, revocable, non-exclusive, non-transferable license to access and view the Site for personal, non-commercial, informational purposes only. That license does not transfer ownership of any element to you. Any other use requires our prior written consent.

Trademarks, service marks, logos, and trade names of third parties referenced on the Site are the property of their respective owners and used here for identification or commentary purposes only.

Prohibited uses

When you use the Site, you agree not to:

• reproduce, copy, modify, adapt, translate, distribute, publicly display, publicly perform, broadcast, publish, or transmit any portion of the Site except as expressly permitted in these Terms;
• create derivative works based on the Site or any of its content;
• use the Site or its content for any commercial purpose, including resale, advertising, training of machine-learning models, or competitive intelligence-gathering against us;
• scrape, harvest, crawl, mirror, or otherwise systematically extract content from the Site, whether by automated means or otherwise, except for the limited use of standard search-engine crawlers operating in good faith;
• circumvent, disable, or interfere with security, authentication, or access-control features of the Site;
• introduce viruses, malware, or other harmful or destructive code;
• impersonate any person or entity or falsely state or otherwise misrepresent your affiliation with a person or entity;
• use the Site in any manner that could damage, disable, overburden, or impair the Site or interfere with any other party's use of the Site;
• use the Site in violation of any applicable law or regulation.

No derivative work, no scraping, no copycats

The original creative and strategic work on this Site is the basis for our agency practice. We expect that people will want to copy us, mimic us, or be envious of what we publish. That is human. What is not acceptable is taking our work, repackaging it, and presenting it as someone else's — whether by a competing agency, a freelance practitioner, a content aggregator, an AI training operation, or a brand attempting to do internally what we do professionally.

We do not allow uninspired or derivative work to sully the agency world. We exist because real growth matters, and that begins with original thinking, original strategy, and original creative.

Any unauthorized reproduction, derivative creation, or commercial use of our work — including by training generative-AI systems on our content without our written permission — is a breach of these Terms and an infringement of our intellectual property rights. We reserve the right to pursue all available legal remedies, including injunctive relief, damages, and recovery of attorneys' fees.

Informational and entertainment purposes only

The content published on this Site is intended for general informational and entertainment purposes only. We write about a fast-moving discipline — growth marketing, paid media, advertising technology, attribution, and adjacent topics — where platforms, methodologies, regulations, and best practices change frequently and often without notice.

Nothing on this Site constitutes professional advice. Specifically, nothing on this Site is or should be construed as:

• legal, tax, accounting, or financial advice,
• a recommendation to make a specific business decision,
• a representation, warranty, or guarantee of any outcome,
• an offer to enter into a client engagement,
• a binding statement of how we would operate on a specific engagement.

Any decision you make based on content from this Site is made at your sole discretion and risk. Before acting on anything you read here, you should consult with appropriately qualified professionals who can evaluate the specific facts of your situation.

Disclaimer of warranties

The Site and all content, materials, services, and information provided on or through the Site are provided "AS IS" and "AS AVAILABLE," without warranties of any kind, whether express, implied, statutory, or otherwise. To the fullest extent permitted by applicable law, we disclaim all warranties, including without limitation implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, completeness, and freedom from error or interruption.

We make no representation or warranty that the Site will be uninterrupted, timely, secure, error-free, or free of viruses or other harmful components, or that any information on the Site is accurate, complete, current, or reliable.

Limitation of liability

To the fullest extent permitted by applicable law, Real Growth Matters Inc., its directors, officers, employees, contractors, agents, affiliates, suppliers, and licensors shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, business opportunity, goodwill, or anticipated savings, arising out of or in connection with your access to, use of, or inability to use the Site or any content on it, even if we have been advised of the possibility of such damages.

Our aggregate liability to you for all claims arising from or related to the Site or these Terms shall not exceed the greater of (a) one hundred US dollars ($100) or (b) the amount you have paid to us in the six months preceding the event giving rise to the liability. Some jurisdictions do not allow the exclusion or limitation of certain damages; in those jurisdictions our liability is limited to the maximum extent permitted by law.

Indemnification

You agree to indemnify, defend, and hold harmless Real Growth Matters Inc. and its directors, officers, employees, contractors, agents, affiliates, suppliers, and licensors from and against any and all claims, demands, actions, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: your use of the Site; your violation of these Terms; your violation of any law or the rights of any third party; or any content you submit to us.

Links to third-party sites

The Site may contain links to third-party websites, services, or resources that are not owned or controlled by us. We provide these links for convenience and reference. We are not responsible for the content, accuracy, opinions, privacy practices, or any other aspect of third-party sites. Your access and use of third-party sites is at your own risk and subject to their respective terms.

Changes to these Terms or to the Site

We may revise these Terms at any time. The current version is the one available at this URL with the most recent effective date. We may also modify, suspend, or discontinue all or any part of the Site at any time, with or without notice, and without liability to you.

Material changes to these Terms will be flagged in a notice at the top of this page for at least thirty days after the change. Your continued use of the Site after a change has taken effect constitutes your acceptance of the revised Terms.

Termination

We reserve the right, in our sole discretion, to suspend or terminate your access to the Site at any time, for any reason or no reason, without notice and without liability. The provisions of these Terms that by their nature should survive termination — including the intellectual-property, disclaimer, limitation-of-liability, indemnification, and governing-law sections — will survive.

Governing law and dispute resolution

These Terms are governed by and construed in accordance with the laws of the State of Maryland, without regard to its conflict-of-laws principles. Any dispute, claim, or controversy arising out of or relating to these Terms or to your use of the Site shall be resolved through final and binding arbitration administered by JAMS pursuant to its Comprehensive Arbitration Rules and Procedures, with the arbitration seated in the State of Maryland. The parties consent to the exclusive personal jurisdiction and venue of the state and federal courts located in Maryland for any matter not subject to arbitration, including any action to compel arbitration, to confirm, vacate, or enforce an arbitration award, or to seek injunctive or other equitable relief to protect intellectual property rights or to enforce confidentiality obligations.

You and Real Growth Matters Inc. agree that any dispute resolution proceeding will be conducted only on an individual basis and not in a class, consolidated, or representative action. If for any reason a dispute proceeds in court rather than in arbitration, you and we each waive any right to a jury trial.

General provisions

Entire agreement. These Terms, together with our Privacy Policy, the Accessibility Statement, and any additional terms expressly incorporated by reference, constitute the entire agreement between you and Real Growth Matters Inc. regarding your access to and use of the Site, and supersede any prior or contemporaneous oral or written agreements, understandings, or communications between the parties on that subject.

Severability. If any provision of these Terms is held by a court of competent jurisdiction or by an arbitrator to be invalid, unenforceable, or void, that provision shall be modified to the minimum extent necessary to make it enforceable, or, if it cannot be so modified, shall be severed from these Terms. The remaining provisions shall continue in full force and effect.

No waiver. Our failure to exercise or enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. No waiver of any term shall be deemed a further or continuing waiver of that term or of any other term, and any failure to assert any right under these Terms shall not constitute a waiver of that right.

Assignment. You may not assign, sublicense, or transfer these Terms or any rights or obligations under them, by operation of law or otherwise, without our prior written consent. Real Growth Matters Inc. may assign these Terms, in whole or in part, at any time, including in connection with a merger, acquisition, corporate reorganization, sale of all or substantially all of our assets, or by operation of law. Any attempted assignment in violation of this section is void.

Force majeure. Neither party shall be liable for any failure or delay in performance under these Terms that results from causes beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, civil unrest, pandemic, government action, labor disputes, internet or telecommunications failures, power outages, cyberattacks, supply-chain disruption, or other events that could not have been prevented through reasonable diligence.

Headings; interpretation. Section headings are provided for convenience only and do not affect the interpretation of these Terms. The words "include," "includes," and "including" are deemed to be followed by "without limitation." References to laws and regulations include any successor or amended provisions.

Independent contractors. Nothing in these Terms creates a partnership, joint venture, employment, agency, or fiduciary relationship between you and Real Growth Matters Inc.

Notices to us. Any legal notice required under these Terms must be in writing and sent to legal@realgrowthmatters.com with a copy to the mailing address listed in the Contact section below. Notices to you may be sent to the email address you provided in any submission to us, or, if none, posted on the Site.

Third-party beneficiaries. These Terms do not create or confer any rights or remedies upon any person or entity other than the parties hereto.

Statute of limitations. To the maximum extent permitted by applicable law, any cause of action or claim arising out of or related to these Terms or to the Site must be filed within one (1) year after the cause of action arose, or it shall be permanently barred.

Feedback and corrections

We do our best to publish accurate, well-sourced, useful content. We are aware that the topics we cover are dynamic, that platform behavior changes, and that the line between current best practice and outdated guidance can move quickly. We welcome thoughtful feedback, corrections, and pushback.

If you spot an error, an out-of-date claim, or something you believe we have characterized incorrectly, please write to editorial@realgrowthmatters.com. We will review every substantive note and, where the correction is warranted, update the content and date-stamp the change.

We understand our role as practitioners commenting publicly on a discipline we operate in, and we hold ourselves to a standard of professional integrity in how we publish.

Contact

For legal notices, intellectual-property questions, or any matter regarding these Terms:

• Email — legal@realgrowthmatters.com
• Security disclosures — security@realgrowthmatters.com
• Mail — Real Growth Matters Inc., Legal Office, [Mailing address to be added]

© Real Growth Matters Inc. · These Terms of Use are reviewed at least annually and updated as needed. They do not constitute legal advice.