122+ free marketing tools, calculators, and templates

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60/40 Brand-Activation

Binet & Field budget split.

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A/B Test Sample Size

Required visitors per variant.

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AI Citation Probability

Likelihood AI engines cite your page.

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Allowable CAC Calculator — Growth Velocity Translation

Calculate maximum allowable CAC from your unit economics. Understand how higher allowable CAC translates into competitive advantage and growth velocity. Free tool.

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Annual Run Rate Calculator

Project annual revenue from MRR.

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AOV Calculator

Average Order Value.

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ATT Impact Calculator

iOS opt-out gap.

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Auction Win Rate Calculator

% of eligible impressions you win.

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Audience & Campaign Structure Recommender

Free tool that recommends how many audiences, campaigns, ad groups, and creatives to run per platform — by budget, industry, and funnel stage. Built on RGM operating heuristics and platform best pract

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Average Contract Value

Bookings / deals.

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Backlink Velocity Calculator

Link acquisition pace.

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Bid Cap Calculator

Max bid from target CPA and expected CVR.

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Bid Shading Calculator

Reduced bid for first-price auctions.

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Blended CAC Calculator

Acquisition cost across all channels.

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Brand Lift Forecaster

Awareness lift from spend.

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Breakeven ROAS Calculator

Minimum ROAS for profitability.

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Budget Pacing Calculator

On-pace check vs monthly budget.

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Burn Multiple Calculator

Net burn / net new ARR.

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CAC Calculator

Calculate your Customer Acquisition Cost.

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CAC Calculator with Industry Context — Basic + Advanced

Calculate Customer Acquisition Cost with industry benchmark context and honest contextual verdicts. Basic and Advanced modes. Free, no signup.

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CAC Inflation Tolerance

How much CAC inflation you can absorb.

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CAC Payback Period Calculator

How long to recoup acquisition cost.

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Campaign Settings Recommender — Bidding & Setup by Platform

Get a recommended campaign setup — bidding strategy, objective, structure, and operating cadence — based on your channel, industry, funnel stage, and budget. Downloadable setup checklist.

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Capital Efficiency Score

LTV:CAC over payback period.

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Cart Abandonment Recovery

% of abandoned carts recovered.

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Channel Diversification Index

Concentration risk across channels.

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Churn Rate Calculator

Percentage of customers lost.

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Content Investment ROI

Annual organic value of content.

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Contribution Margin Calculator with Industry Benchmarks

Calculate contribution margin per order and compare to industry benchmarks. The most-overlooked metric in DTC and subscription. Free tool with educational context.

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Conversion Lift Calculator

Absolute and relative lift.

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Conversion Path Length

Avg touchpoints before conversion.

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Core Web Vitals Score

Composite from LCP, INP, CLS.

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CPA Calculator

Cost per acquisition.

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CPC Calculator

Cost per click.

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CPI Calculator

Cost per app install.

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CPL Calculator

Cost per lead.

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CPM Calculator

Cost per thousand impressions.

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CPM Inflation Tracker

YoY CPM rise.

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CPV Calculator

Cost per video view.

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Creative Refresh Sizer

How many creative concepts per quarter.

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CTOR Calculator

Click-to-Open Rate — post-MPP friendly.

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CTR Calculator

Click-through rate.

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Customer Lifetime Calculator

Average lifespan from monthly churn.

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CVR Calculator

Conversion rate.

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Daily Budget Calculator

Daily budget from monthly target.

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DAU/MAU Ratio Calculator

Stickiness — % MAU active daily.

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Demand Gen Budget Sizer

Min daily for Demand Gen learning.

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DTC Payback Calculator

DTC-specific including shipping and returns.

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eCPM Calculator (from CPC)

Effective CPM from CPC and CTR.

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Email Click Rate Calculator

Clicks / delivered.

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Email Open Rate Calculator

Apple MPP has inflated this since 2021.

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Email Revenue Per Send

Revenue per email send.

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Email Subject Line, Preview Text & Content Tester

Score your email for spam risk, deliverability, length, compliance (CAN-SPAM, GDPR, CASL) and get AI-style alternatives. Export to CSV, Excel, Word, Google Sheets, or Google Docs.

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Email Unsubscribe Rate

High unsubs flag content/cadence issues.

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Excess Share of Voice

SOV minus market share — predicts growth.

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Experiment Planner — Traction, Incrementality, A/B Test Design

Free experiment planner. Design A/B tests, incrementality tests, and traction tests with sample size, duration, success criteria, and downloadable test plan.

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Featured Snippet Probability

Likelihood of capturing Position 0.

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Frequency Calculator

Impressions per unique user.

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Funnel Drop-off Analyzer

Step 1 to Step 2 drop.

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Gross Margin Calculator

Revenue minus COGS as percentage.