Email & Lifecycle Marketing
Welcome series, browse abandonment, post-purchase, win-back, deliverability, segmentation, and the lifecycle measurement model.
The 7 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-301 certification.
Lifecycle strategy fundamentals
Lifecycle strategy fundamentals sits at the operational heart of email & lifecycle marketing. This module covers the principles, the operating cadence, and the …
Welcome series design
Welcome series design sits at the operational heart of email & lifecycle marketing. This module covers the principles, the operating cadence, and the failure mo…
Browse and cart abandonment flows
Browse and cart abandonment flows sits at the operational heart of email & lifecycle marketing. This module covers the principles, the operating cadence, and th…
Post-purchase and replenishment
Post-purchase and replenishment sits at the operational heart of email & lifecycle marketing. This module covers the principles, the operating cadence, and the …
Win-back and reactivation
Win-back and reactivation sits at the operational heart of email & lifecycle marketing. This module covers the principles, the operating cadence, and the failur…
Deliverability and sender reputation
Deliverability and sender reputation sits at the operational heart of email & lifecycle marketing. This module covers the principles, the operating cadence, and…
Lifecycle measurement and incrementality
Lifecycle measurement and incrementality sits at the operational heart of email & lifecycle marketing. This module covers the principles, the operating cadence,…