Paid Social Mastery

Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit, X — Advantage+, Spark Ads, Conversion API, and the creative-testing protocol.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 7 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-202 certification.

Module 1 of 7

Meta Ads architecture

Meta is creative-driven. The account architecture, audience strategy, and Advantage+ rollout shape what creative can do.

10 questions 1 scenario 90% to pass

Module 2 of 7

TikTok Spark Ads and creative

TikTok rewards native creator-style content. Spark Ads boost organic content into paid placements with proper performance.

10 questions 1 scenario 90% to pass

Module 3 of 7

LinkedIn for B2B

LinkedIn's audience targeting is unmatched for B2B. The cost structure punishes weak creative.

10 questions 1 scenario 90% to pass

Module 4 of 7

Conversion API and tracking

Browser-side pixel attribution is degraded. Server-side is the default.

10 questions 1 scenario 90% to pass

Module 5 of 7

Creative testing protocol

Creative is the lever. Process beats intuition.

10 questions 1 scenario 90% to pass

Module 6 of 7

Audiences in the cookieless era

Targeting precision is declining; first-party data is the moat.

10 questions 1 scenario 90% to pass

Module 7 of 7

Operating across platforms

Three platforms is a portfolio. Five is operational complexity. Choose.

10 questions 1 scenario 90% to pass