Continuation Vehicle Premium

Pricing above NAV in continuation vehicles. A working definition from the RGM marketing glossary.

Schematic — Continuation Vehicle Premium

Pricing above NAV in continuation vehicles.

Term: Continuation Vehicle Premium
Field: Private Equity
Category: Capital & Investing

The short definition

One idea, plainly put.Continuation Vehicle Premium means a capital concept. The value is in a shared, precise definition, not in knowing the word.

Pricing above NAV in continuation vehicles.

Continuation Vehicle Premium sits in Capital & Investing; it is a capital concept. Define it once and the reporting holds together.

The mechanics

Worth a slow read.Continuation Vehicle Premium is no fixed dial. How it behaves depends on your audience, your channel mix, and the strategy around it.

Continuation Vehicle Premium is not a switch you flip. It names a moving idea, and the way it plays out shifts with the setup. A lean team running one paid channel applies Continuation Vehicle Premium differently than a brand running ten. Use Continuation Vehicle Premium loosely and teams pull apart; pin it down and the math lines up.

The working rule is plain. Agree what Continuation Vehicle Premium covers first, then act on it. Skip that order and Continuation Vehicle Premium loses its shared meaning, and two teams end up measuring two different things. Read that twice.

When it matters

Look at it this way.Continuation Vehicle Premium earns attention at three moments: setting budget, choosing a metric, comparing options. Away from those, it waits.

Continuation Vehicle Premium matters at the point of a decision. In capital & investing, three moments come up again and again. Outside them, Continuation Vehicle Premium is reference material.

Setting budget. Continuation Vehicle Premium points to where the next dollar should go.
Choosing a metric. Continuation Vehicle Premium separates a causal read from a coincidence.
Comparing options. Continuation Vehicle Premium evens out a comparison that would otherwise mislead.

A concrete walk-through

Here is the short version.The walk-through runs Continuation Vehicle Premium through work modeled on a Series B marketplace, so the concept meets real constraints.

Consider a Series B marketplace. Running a CAC-to-LTV review, the team put Continuation Vehicle Premium at the center of the call. With a clean baseline and one fixed definition of Continuation Vehicle Premium, they read what moved: runway extended after re-pricing a 3:1 segment. The discipline is the lesson.

Example walk-through for Continuation Vehicle Premium -- figures illustrative, RGM analysis
Stage	What the team did	Why it mattered
Baseline	Took a before reading on Continuation Vehicle Premium.	A reference to judge against.
Define	Agreed a single definition of Continuation Vehicle Premium.	Two people, one meaning.
Act	A CAC-to-LTV review — one variable.	Cause and effect, isolated.
Result	Runway extended after re-pricing a 3:1 segment	An outcome you can trust.

These Continuation Vehicle Premium numbers are illustrative -- RGM analysis. The structure travels; the specific figures do not.

Mistakes worth avoiding

Hold that thought.The errors with Continuation Vehicle Premium are predictable: one blanket rule, no context, chasing the word, raw benchmarks. Each is avoidable.

No segments. Treating Continuation Vehicle Premium as one number for all. Break it out before you trust it.
Bare numbers. Showing Continuation Vehicle Premium on its own. Context is what makes it readable.
Wrong target. Treating Continuation Vehicle Premium as the goal. The goal is the outcome it predicts.
Apples to oranges. Comparing Continuation Vehicle Premium across firms raw. Adjust for pricing and cycle before you read it.

Questions teams ask

What is Continuation Vehicle Premium?

Pricing above NAV in continuation vehicles. In short, fix that meaning before any tactic is debated.

Why does Continuation Vehicle Premium matter?

Continuation Vehicle Premium earns its place when it shapes a real decision. The leverage is in correct use, not in the word itself.

How is Continuation Vehicle Premium used in practice?

Continuation Vehicle Premium informs a decision -- most often a budget, a metric choice, or a comparison. The a Series B marketplace example above shows the pattern.

What is the most common mistake with Continuation Vehicle Premium?

Using Continuation Vehicle Premium flat across every segment and showing it without context. Both make a guess look exact.

Where can I learn more about Continuation Vehicle Premium?

The related terms below connect outward; next, read about marketing mix modeling, plus CAC payback periods.

What is Continuation Vehicle Premium?: Pricing above NAV in continuation vehicles. In short, fix that meaning before any tactic is debated.
Why does Continuation Vehicle Premium matter?: Continuation Vehicle Premium earns its place when it shapes a real decision. The leverage is in correct use, not in the word itself.
How is Continuation Vehicle Premium used in practice?: Continuation Vehicle Premium informs a decision -- most often a budget, a metric choice, or a comparison. The a Series B marketplace example above shows the pattern.