Attribution & Measurement
MTA, MMM, incrementality, walled-garden reconciliation, post-ATT measurement, and Unified Marketing Measurement.
The 8 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 8, take the final exam, and earn your RGM-401 certification.
Attribution fundamentals
Attribution fundamentals sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the failure m…
Multi-touch attribution models
Multi-touch attribution models sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the fai…
Media mix modeling
Media mix modeling sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the failure modes t…
Incrementality testing
Incrementality testing sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the failure mod…
Walled garden reconciliation
Walled garden reconciliation sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the failu…
Post-ATT and cookieless attribution
Post-ATT and cookieless attribution sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and th…
Unified marketing measurement
Unified marketing measurement sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the fail…
Building the measurement stack
Building the measurement stack sits at the operational heart of attribution & measurement. This module covers the principles, the operating cadence, and the fai…