B2B SaaS Growth
PLG vs sales-led motion, ICP and segmentation, demand gen, ABM, customer success, and the SaaS finance lens.
The 7 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 7, take the final exam, and earn your RGM-604 certification.
B2B SaaS fundamentals
B2B SaaS fundamentals sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes to avoid…
PLG vs sales-led motion
PLG vs sales-led motion sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes to avo…
ICP, segmentation, and TAM
ICP, segmentation, and TAM sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes to …
Demand generation
Demand generation sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes to avoid.
ABM for SaaS
ABM for SaaS sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes to avoid.
Customer success and expansion
Customer success and expansion sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes…
SaaS finance and metrics
SaaS finance and metrics sits at the operational heart of b2b saas growth. This module covers the principles, the operating cadence, and the failure modes to av…