GA4 Mastery
Implementation, custom events, audiences, BigQuery export, attribution settings, and the GA4-to-warehouse architecture.
The 6 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-403 certification.
GA4 fundamentals and implementation
GA4 fundamentals and implementation sits at the operational heart of ga4 mastery. This module covers the principles, the operating cadence, and the failure mode…
Events and conversion configuration
Events and conversion configuration sits at the operational heart of ga4 mastery. This module covers the principles, the operating cadence, and the failure mode…
Audiences and segmentation
Audiences and segmentation sits at the operational heart of ga4 mastery. This module covers the principles, the operating cadence, and the failure modes to avoi…
Attribution settings
Attribution settings sits at the operational heart of ga4 mastery. This module covers the principles, the operating cadence, and the failure modes to avoid.
BigQuery export and warehouse architecture
BigQuery export and warehouse architecture sits at the operational heart of ga4 mastery. This module covers the principles, the operating cadence, and the failu…
GA4 reporting and analysis
GA4 reporting and analysis sits at the operational heart of ga4 mastery. This module covers the principles, the operating cadence, and the failure modes to avoi…