Marketing Operations
Martech stack design, data quality, attribution governance, vendor evaluation, marketing finance, and operating cadence.
The 6 modules.
Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 6, take the final exam, and earn your RGM-701 certification.
MOps fundamentals
MOps fundamentals sits at the operational heart of marketing operations. This module covers the principles, the operating cadence, and the failure modes to avoi…
Martech stack design
Martech stack design sits at the operational heart of marketing operations. This module covers the principles, the operating cadence, and the failure modes to a…
Data quality and governance
Data quality and governance sits at the operational heart of marketing operations. This module covers the principles, the operating cadence, and the failure mod…
Attribution governance
Attribution governance sits at the operational heart of marketing operations. This module covers the principles, the operating cadence, and the failure modes to…
Vendor evaluation and management
Vendor evaluation and management sits at the operational heart of marketing operations. This module covers the principles, the operating cadence, and the failur…
Marketing finance and operating cadence
Marketing finance and operating cadence sits at the operational heart of marketing operations. This module covers the principles, the operating cadence, and the…