Unit economics
RGM° · Tools
Customer Lifetime Calculator
Average lifespan from monthly churn.
Live calculator
Customer Lifetime Calculator
Type your numbers. The result updates instantly.
Avg Lifetime
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Verdict:
How to use this calculator
- Enter your numbers above — the result recomputes live.
- Compare your value against the benchmark verdict shown below the result.
- Cross-check with our industry benchmarks.
- For deeper context, read the related articles and training modules.
Formula: 1/(monthlyChurn/100)