Growth Marketing Foundations

The operating system every growth marketer must hold before touching a paid budget or a lifecycle flow.

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Modules

Questions

Strategic Scenarios

90%

To Pass

Curriculum

The 8 modules.

Complete each module's quiz at 90% or higher. Pass the strategic scenario. Move to the next. Complete all 8, take the final exam, and earn your RGM-101 certification.

Module 1 of 8

What is growth marketing?

Growth marketing is the discipline of compounding revenue through systematic acquisition, activation, retention, and referral — informed by experimentation and …

10 questions 1 scenario 90% to pass

Module 2 of 8

The growth equation

Growth is a system. Reduce it to inputs you can move and you can ship against it.

10 questions 1 scenario 90% to pass

Module 3 of 8

ICP, persona, and JTBD

Three lenses on the same customer. Use all three.

10 questions 1 scenario 90% to pass

Module 4 of 8

Growth loops and the engine

Funnels die. Loops compound. The shift is the central pattern of modern growth thinking.

10 questions 1 scenario 90% to pass

Module 5 of 8

North Star metric and OKRs

Pick the one number that captures customer value and business value at the same time. Build everything off it.

10 questions 1 scenario 90% to pass

Module 6 of 8

Channels: where growth comes from

Twenty-plus channels. You'll be ruthless about which three you go deep on.

10 questions 1 scenario 90% to pass

Module 7 of 8

Unit economics and the LTV/CAC discipline

Growth without unit economics is a treadmill. Master four numbers and you can defend any budget.

10 questions 1 scenario 90% to pass

Module 8 of 8

Building the growth org

Who hires first, who reports to whom, when to outsource.

10 questions 1 scenario 90% to pass